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Shoppers want a more human connection to Artisans: ArtFire delivers

Tucson, AZ, September 17, 2009 --( ArtFire has added a new Meet the Maker bio page to allow shoppers to become better acquainted with artisans before checking out. This bio page will tie in elements from social media sites and other artisan web activities to allow for a more personal experience when shopping for handmade, supply, and vintage goods on

According to ArtFire’s focus group research, handmade buyers seek a personal connection when shopping online. These results show that if the shopper feels they know the artisan personally, they are more likely to make a purchase from them. To help satisfy this need for a human connection, ArtFire has built a new Meet the Maker Bio page into their fusion studios. On this bio page, sellers have the opportunity to enter in their hobbies, interests, tastes, and even upload a photo of themselves or their working studio space to share with the buyers. This feature is designed to provide buyers with social media out links and information so that they feel personally connected with the seller before making a purchase. Like all features on ArtFire, sellers are in full control of their bio pages, and can choose to enter as little or as much personal information as they feel comfortable. More information reduces uncertainty for online shoppers and brings the virtual shopping environment more in line with traditional community shopping.

“This feature will help integrate social media reputation and activities into the shopping process, so that buyers know more about the artisan they are shopping with,” said John Jacobs, CEO of The Meet the Maker page is now available on every ArtFire studio under the Bio tab.

More about is the fastest growing online marketplace with a strong focus on innovation and member support. ArtFire’s philosophy is one of Community Directed Development, in which site members help determine the direction of the site and the types of features built. This new bio page works to serve the needs of shoppers going into the fourth quarter, which in return will help members on ArtFire to achieve more sales and traffic to their studios.

For more information, please contact:
Tony Ford, COO
ArtFire Inc.

Contact Information
Tony Ford

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