Dallas, TX, September 24, 2009 --(PR.com
)-- Orangecast Social Media announces the launch of StreamRelease.Com as a premium online public relations service
that creates search engine optimized digital assets from their client's on-air coverage. The service allows PR professionals to preserve and promote video based press coverage through search engines and social media.
Historically, publicists have achieved their goals by securing media coverage for their clients. This media coverage has included on-air news appearances and interviews. In the modern PR world; however, the Internet, Search Engines, and Social Media sites have increased pressures on publicist to build digital assets from media coverage that strengthen their clients online brand. In most cases, PR professionals turn to generic Internet video sites to post their coverage. In the end, their client's media exist amongst the masses and provides little value above and beyond what the client could do themselves.
StreamRelease.Com combines search engine optimized copy with embed friendly streamed video from any mainstream and/or media site to create a digital asset that will live infinitely online.
"Publicists and their clients struggle with the promotion of their on-air appearances." said Derick Schaefer, Managing Director of Orangecast Social Media. "StreamRelease.Com combines SEO friendly written copy and streaming video to create digital assets that will live well past the actual on-air event."
The launch of StreamRelease.Com features several key inagural Stream Releases including coverage of Steve Forbes at Freedom Fest (McCuistionTV). In Q1 of 2010, StreamRelease.Com will launch audio stream support as well as video tutorials for online branding and reputation management using stream releases.
Orangecast Social Media is a marketing boutique specializing in online branding, reputation management, and promotion. Orangecast Social Media's site's include MidwestSportsFans.Com, DallasSportsFans.Com, StreamRelease.Com, ArticleCast, and The Online Marketing and Brand Blog.