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Tribe of Noise

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Virtual DJs Play Your Music on TV


'Twinners music on TV' pilot is one of the latest innovative music concepts. The Twinners initiative is a new interactive TV format powered by SBS, the second largest broadcaster in Europe. During the live TV shows you can chat, dance, visit cool places and listen to indie music played by virtual DJs. The music played on TV is created by a worldwide group of independent musicians from the online music platform Tribe of Noise.

Amsterdam, Netherlands, September 20, 2009 --(PR.com)-- Last week iTunes announced the comeback of the LP in digital format. Old songs get their second life in video games like Guitar Hero. And mobile apps like TheGigMap give you instant access to live gigs around the corner. Innovation in music is all around us; via digital and multimedia channels they tap into new markets.

One of the latest music initiatives is the ‘Twinners Music on TV' pilot.

Music on TV? Isn't MTV claiming this space since the early eighties? You are absolutely right. However, the Twinners initiative is a new interactive TV format powered by SBS, the second largest broadcaster in Europe.

Instead of a remote control your cell phone interacts with a virtual you (so called avatar) on TV. During the live TV shows you can chat, dance, visit cool places and listen to indie music played by virtual DJs.

The music played on TV is created by a worldwide group of independent musicians from the online music community Tribe of Noise. For them it is an additional opportunity to generate exposure: Two hundred million people are watching SBS worldwide. Although the TV pilot just started in Denmark on Channel 4 and 5 this week, more countries are expected to be added in the near future reaching a crowd of millions of people. An audience only signed artists like Madonna and U2 used to reach.

“Together with our Tribe members and business partners we focus on generating exposure and developing new revenue models for musicians,” says Hessel van Oorschot, co-founder of Tribe of Noise. “This pilot is a great opportunity for them and leading media enterprises to develop a future business model we all believe in.

“According to music industry gurus the golden decades of the traditional music industry are over. So let's focus on the opportunities ahead of us and empower independent musicians with all the innovative tools they need. Virtual DJs playing their music on TV is one of them.”

Independent musicians can visit http://twinners.tribeofnoise.com

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Contact:
Sandra Brandenburg
sandra@tribeofnoise.com
+31(0)20 7754411 (HQ – Amsterdam, The Netherlands)
Tribe of Noise – www.tribeofnoise.com

A worldwide community connecting musicians & companies with Ready to Share music

Twinners – www.twinners.com

An innovative, interactive cross media platform which combines television, internet and mobile phones to reach a massive audience on TV
Contact Information
Tribe of Noise
Hessel van Oorschot
+31-20-7754411
Contact
www.tribeofnoise.com

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