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Urban Fire Dance Studio

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A Different Kind of Dance Studio

In the heart of St. Lucie County is a different kind of studio, where you wont find ballet classes, tap shoes or sequined costumes. Dancers at Urban Fire Dance Studio wear sweat pants and sneakers and dance to a different beat a hip hop beat.

Ft. Pierce, FL, September 24, 2009 --( Not since 2003 has there been an all-hip hop dance studio on the Treasure Coast. There are several competition dance teams and ministry groups that focus on hip hop, but not an entire studio devoted to this style of dance. Several members of a local dance team called FireDance, had taken classes from the studio that closed in 2003 and felt like it was time for another studio that primarily focused on street-style hip hop. In September 2008, they sat down and began formulating a plan for what would soon become the Urban Fire Dance Studio.

Opened in February 2009, this is not your typical studio. You won't find ballet buns or tap shoes, classical music or sequined costumes. What you will find is sneakers, sweat pants, loud music & dancers having a lot of fun.

There are a couple things that make this story and studio unique. First of all, the story of the team. This team of adults and teens really pulled together to make this dream a reality. They sacrificed weekends and several evenings to build out what was no more than an empty warehouse bay with a bathroom at their facility on Oleander Avenue. The teenagers who committed to this project were involved in everything from the planning to the hammering to the sawing to the painting and the cleaning - all while attending school every day. They demonstrated enthusiasm, commitment and sacrifice that would rival that of many adults. The reward came on March 14th, when they held their Open House. Family and friends in the community came by to join in the celebration of what had already been accomplished and in anticipation for the new students that would cross through the doors over the coming months.

Then, there's the studio. As soon as you walk in the doors, you recognize that this is a unique place. The walls have a brick faux finish with metal accents and there is a silhouette of a cityscape painted in the hallway leading to the dance floor. Most of the classes offered at UFDS are centered around hip hop, although the Xpressive class looks more like a relaxed lyrical class. One thing that can always be guaranteed; however, is that the music is clean and the moves are family-friendly.

“Our goal was to provide a recreational studio that was affordable and offered classes for everyone with no strings attached,” says Kelli Moore, the studio Director. “Most other places are either focused on competing or have ballet and tap as pre-requisites. And that works for a lot of dancers. However, we felt like there was a segment of the population in St. Lucie County that wasn’t being served and we wanted to fill that need.” Moore, whose day job is that of an insurance investigator, began working with a local dance program eight years ago and is now partners with one of those former students, Tati Perez. “I never would have stepped foot in a regular dance studio as a kid,” says Perez, “but the hip hop classes provided me a place to feel comfortable about myself and learn to dance. Now I can help others have fun and learn to dance.”

For additional information on UFDS and the Fall schedule, visit the website at or call (772) 940-8337.

Contact Information
Urban Fire Dance Studio
Kelli Moore

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