Pisarkiewicz Mazur & Co Gives R.F. Lafferty a Fresh Perspective on Old World Service

New York, NY, September 24, 2009 --(PR.com)-- To thrive and grow in Manhattan’s crowded investment community, brokerage firms have to differentiate themselves. R.F. Lafferty & Co., Inc., a 60-year-old family firm with a solid client base, wanted to gain more exposure in the traditional markets and reach out to a new, high net-worth client for wealth management services.

Lafferty chose Pisarkiewicz Mazur & Co, the award-winning New York branding firm, to help them accomplish their goals in repositioning the firm, and deliver long-term results. PM & CO developed an engaging branding program centered on the theme “Where old world service meets fresh ideas”, which showcases Lafferty’s unique combination of family-style service and modern investment expertise.

PM & CO designed a bold brochure to showcase Lafferty’s significant difference. They are a traditional, family-owned business with old Wall Street personal service coupled with modern expertise and technology used in supporting their clients. The brochure features Wall Street pin stripes, turned on an angle, combined with florescent colors, to speak to Lafferty's uniqueness in the brokerage community. The brochure created so much excitement with all of the Lafferty employees, they all became ambassadors of the brand. Supplementing the main brochure, PM & CO created individual brochures which focus on the full complement of services offered – Wealth Management, Retail Services, Investment Banking, Institutional Services and Corporate Services. Additionally, PM & CO carried this positioning over to Lafferty’s new website design.

Lafferty’s new brand position and communications strategy has led to a 15% increase in new business opportunities. “Hiring PM & CO was a great move for our business,” said Andrew Hackel, managing director of R.F. Lafferty. “They delivered innovative concepts and skillful execution to give us the new look we needed in order to attract new business and inform current clients of the additional services that we now offer. I cannot recommend PM & CO enough.”

Giving Lafferty an edge in their market required the proprietary approach that PM & CO employs—Inform, Inspire, Explore, Realize. PM & CO utilized research, intuition, vision and creativity to succeed in Lafferty’s goal of expanding their business.

About Pisarkiewicz Mazur & Co

Founded in 1979, Pisarkiewicz Mazur & Co is an award-winning, internationally recognized, full-service strategic branding agency based in New York City, providing business solutions to a range of clients in the education, entertainment, financial services, healthcare, and non-profit sectors, including A & E Television Networks, Hearst, the NYC Department of Education, RBC Capital Markets, and the Brooklyn Public Library, among others.

About R.F. Lafferty & Co., Inc.

For 60 years, R.F.Lafferty & Co., Inc. has been located in the heart of the financial district, just a few blocks south of the New York Stock Exchange. Today R.F. Lafferty & Co. offers a diverse product mix for today's demanding financial markets, servicing a number of different clients from individual retail accounts that want to learn more about the options market, to institutions that trade multi-million dollar blocks in seconds. The investment banking division also brings an under-standing of market dynamics to help corporate clients achieve their goals.

Pisarkiewicz Mazur & Co., Inc.
Brian Stoehr