Indianapolis, IN, October 01, 2009 --(PR.com
)-- Cathy’s Concepts Inc. is pleased to announce the launch of their newest product line of Personalized Baby Gifts & Apparel. Already specializing in wedding accessories and custom engraved and embroidered gifts, Cathy’s Concepts found baby gifts to be the next, natural step of progression for expanding their brand into new markets.
Motivated through their desire to please their customers’ continual requests, Cathy’s Concepts started weeding through the baby items that were in highest demand. After numerous research and marketing meetings, they were able to narrow down and tailor their product line to include personalized apparel items, signature keepsakes, engraved picture frames, customizable room décor and various bibs, blankets and bonnets.
Exclusively designed by Cathy’s creative department, it was unanimous that taking on this project proved to be one of the most fun and creatively freeing lines they have had the opportunity to work with. “I mean who doesn’t love baby stuff? It’s so much fun to see it all come to life!” reports Keah Jones, Cathy’s Concepts Product Designer. “Anything that’s available in ‘miniature’ sizes will always make people ‘aww,’ and turning good reactions is always a plus for designers.”
Cathy’s Concepts also considers it a plus to launch this prior to the hustle and bustle of the holiday season. Because the majority of their business has centered around the bridal industry, it has been a goal of theirs to bring on other successful, product lines in order to offset the lull of weddings generally seen in the fourth quarter.