Solar Companies Prepare for 2010 at U.S. Market Outlook Web Conference

Market authority Larry Sherwood to present U.S. solar market trends, including preliminary results for 2009 and projections for 2010, at October 20th web conference from AltaTerra Research.

Palo Alto, CA, October 09, 2009 --( How are America’s solar markets responding in 2009 and what can we expect in 2010? These are the questions to be answered during the AltaTerra Research web conference “U.S. Solar Market Outlook: Is Your Company Ready for 2010?” featuring Larry Sherwood on Tuesday, October 20th at 9:00 am Pacific /12:00 noon Eastern.

During this hour-long event, Larry Sherwood, author of the Interstate Renewable Energy Council’s annual “U.S. Solar Market Trends” report and arguably the most-cited source of information on U.S. solar markets, will provide strategic insights on the most important issues on the minds of solar company executives. Topics to be covered include: sales and installations growth in 2009 and 2010 (including the latest data on actual installations), market breakdown by state and segment, financing, module pricing, ARRA stimulus spending, project size growth, implementation and market execution bottlenecks, key near-term market drivers, and solar thermal market trends and interaction with solar photovoltaic (PV) markets. With an independent and comprehensive view of the key factors driving market change today, the conference will provide participants with a set of materials for planning key activities in the coming year.

"Some of the trends are surprising to many people in the industry, such as overall growth rates, which are still over 30 percent for 2009, and shifts in which segments are on track to grow the most next year," commented AltaTerra Research's Jon Guice, who will be moderating the presentation and discussion.

This is a sneak peek at information that will not be published until the spring of 2010.

To find out more about this web conference and registration, please go to: There are a limited number of press passes available.

About AltaTerra Research
Founded in 2007, AltaTerra Research is the national research consultancy dedicated to corporate environmental sustainability and commercial markets for clean technology solutions. With custom research and consulting services, industry research reports and executive events, AltaTerra helps business leaders make informed decisions on green business. Current topics include commercial solar and green power, the corporate carbon footprint, and environmentally-friendly product strategy. More information is available at

AltaTerra Research
Anneke Mueller Hohl
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