Motorcoach Council Partners Collaborate to Kick-Start Campaign
In the recent months, a growing number of Founding Partners have collaborated with the Council to co-sponsor and market the Motorcoach Counci's public awareness campaign, and develop a consumer website www.GetMotorcoachified.com, and related campaign graphics to be displayed on as many of the estimated 35,000 motorcoaches - ‘rolling billboards’ – as will participate.
Earlier this summer, a Canadian Founding Partner, Turbo Images, collaborated with Zeto Creative to optimize the campaign’s bus wrap designs to work seamlessly on a variety of bus makes/models, enhance the aesthetics and facilitate installation of the vinyl graphics.
Fabulous Coach Lines of Branford, FL worked with the Motorcoach Council’s Public Relations & Marketing Coordinator, Heather Horton, to finalize the web content and site’s ‘Virtual Tour’ image map, while Green Room International Productions www.griproductions.com of Athens, GA donated web development, photography, design and video production services required to complete the www.GetMotorcoachified.com website, Flash animations, and informational videos. The Council will utilize these robust interactive tools to virally disseminate campaign information to the traveling public to educate them about the comfort, convenience, practicality, value and environmental benefits of luxury motorcoach transportation using the Internet, YouTube, and other social media websites.
Motor Coach Industries (MCI) of Schaumburg, IL co-sponsored an effective webinar October 7, 2009 (which attracted more than 50 operators) to create awareness about the new campaign and host an interactive Q&A session to address operator concerns. MCI will also partner with motorcoach operators to collaboratively fuel the campaign, championing a voluntary, opt-in parts program where MCI will provide a 50% match donation to the campaign, up to $50,000 annually. Operators are asked to voluntarily donate ½ of one percent of their MCI parts purchases to fund the marketing initiatives, and MCI will then provide the 50% matching contribution. The Council hopes other major coach manufacturers will follow suit.
California Bus Association afforded the Council an opportunity to co-sponsor an operator luncheon with ABC Companies and Radio Engineering International (REI) at their California meeting this November to build awareness.
Gaylord Hotels (National and Opryland) of Nashville, TN will promote the Get Motorocoachified campaign by displaying graphics on convention shuttle buses at ABA Marketplace this January. Both ABA and UMA have donated booth space to the Council at their conventions this winter.
About the Motorcoach Council, Inc.: The Motorcoach Council is an industry-wide initiative to promote public awareness of the availability, selection, usage and benefits of motorcoach transportation throughout North America. The Council is an outgrowth of a grassroots effort begun in 2007. For additional information, visit www.MotorcoachCouncil.org.
To learn more about the benefits of motorcoach travel and useful tips for ‘green travel,’ visit www.GetMotorcoachified.com. To get involved with the campaign, contact firstname.lastname@example.org or visit www.MotorcoachCouncil.org and click the CAMPAIGN tab. To get more information regarding MCI’s “1/2% opt-in” parts contribution program, please email email@example.com .