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Exploria and openQ Form Partnership in First Closed Loop KOL Management Platform - Strategic Partnership to Provide State of the Art Solution for KOL Management


Hartford, CT, September 26, 2006 --(PR.com)-- Exploria, a software company specializing in communication and content management in the life sciences industry and openQ, a provider of integrated relationship management solutions, jointly announced today a strategic partnership to create a state-of-the-art solution for both KOL content and relationship management.

This partnership will offer the pharmaceutical industry the only Closed Loop solution for KOL relationship, activity and content management by combining Exploria’s Direct to Desktop Community Network™ platform with openQ’s web portal KOL relationship and strategy functionality.

“Our partnership with openQ enables us for the first time to close the loop between pharmaceutical companies and their highly valued KOLs,” said Leo Herbette, CEO, Exploria. The problem with influence mapping and the whole KOL relationship management paradigm is related to the validity of the feedback data from pharma to KOL and KOL to pharma. Now we will be able to build true communities of KOLs with their pharmaceutical partners and provide a way to foster real world networked collaborations, including the often ignored power of KOL-KOL relationships.”

Research conducted by Forrester Research, an independent research firm, cited openQ and Exploria as leaders in KOL management platforms and simultaneously showed that Exploria offers, “…the only solution with KOL client-side software to manage content and track activities on the KOL’s desktop.” (The Forrester Wave: Key Opinion Leader Management Platforms, Q2 2006, Forrester Research, Inc., June 2006).

The Closed Loop KOL Management solution will offer pharmaceutical companies a direct relationship to engage KOLs from their desktops and secure valuable off-line interaction data not possible using only an online web portal approach.

“openQ is committed to providing its life sciences and pharmaceutical customers with the most innovative and strategic KOL management solutions,” said Jim Zuffoletti, president and co-founder of openQ. “By incorporating Exploria’s Community Network™ platform into our solution, openQ can ultimately offer a uniquely advanced and integrated technology solution to address all KOL management needs.”

With different yet complementary strengths, Exploria and openQ agreed a partnership would showcase each company’s strengths, allowing each to best serve its customers. The collaboration of Exploria’s unique KOL application side software and openQ’s advanced technical features will position both companies ahead of competitors within the KOL management industry.

About Exploria

Exploria is an enterprise software development company headquartered in Hartford, CT and maintains a global presence through its worldwide strategic alliance partner companies. Exploria focuses on software for building Community Networks™ of people to automatically manage, communicate and control information using the Internet while fostering collaboration amongst the users in that community. For more information about Exploria, please visit us at www.exploria.com or email us at info@exploria.com.

Exploria contact:
Michelle Vecchiarelli
860-523-8864
vec@exploria.com

About openQ

openQ, headquartered in Charlottesville, VA, develops and delivers solutions for the strategic management of key relationships across life science and other industries. With a culture committed to improving business insights and intelligence, openQ is focused on the market knowledge and thought leadership that drives technology advances and optimizes business results. For more information, visit www.openq.com.

openQ contact:
Jackie Hanley
781-487-4625
jhanley@racepointgroup.com

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Contact Information
Exploria
Leo Herbette
860-523-8864
Contact
www.exploria.com

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