Liverpool, United Kingdom, October 16, 2009 --(PR.com
)-- The date has been set for 11th November 2009 at 6.00pm. The venue is Upstairs at The Ship and Mitre, Dale Street, Liverpool, Merseyside, UK.
Any business owner can attend and enjoy a glass of wine and learn more about SEO. Places at the event are limited. People wishing to attend should go to the http://www.littledetails.co.uk web site and register their interest.
Main topics to be covered at this event are keywords and links.
Choosing the right keyword is a little more than describing the services provided. How do website visitors search for a company? Will they search for the same keywords as described by the marketing department, or are people a little more unpredictable? There are several free tools on the internet that can provide information about any chosen keywords, and show the variations and actual searches people conduct. Many website owners may be surprised at just what keywords and phrases people use. By learning how to choose the best keywords webmasters can maximise the number of searches for which they rank well.
How do webmasters make sure all keywords are picked up by the search engines? Surprisingly, it is the text in the links that point at web pages that determine more than anything else the keywords that any particular page will rank well for. By getting internal link structure correct, with good anchor text found in context, the search engine position and ranking of all pages can be maximised.
Finally there will be an on the night linking exercise, to encourage all attendees to begin their new SEO strategy.
At the end of this short seminar, attendees will have learned a little more about search engine positioning, and made the first steps towards improving their search engine position.