Chicago, IL, October 16, 2009 --(PR.com
)-- At a time when most print publications are struggling and closing down, one young Latino media company is proving the naysayers wrong. Café Media celebrates its one year anniversary by launching a new website, increasing its social networking presence and fostering innovative partnerships with brand marketers to reach the fastest growing segment of the U.S. population.
“Our one year anniversary is a testament to the fact that content is king. Culturally-relevant content has proven to be the most powerful way to establish credibility in the Latino community,” asserts Julian Posada, founder and president of Cafe Media. Posada, former general manager of Hoy (Chicago Tribune daily Spanish-language newspaper), took a bold risk in October 2008 to form Café Media to cater to the needs and interests of acculturated Hispanics.
Award-winning, Café Media launched the first issue of its bi-monthly English-language magazine, featuring Freddy Rodriguez on the cover, in October 2008. Since then the magazine has not shied away from covering those stories that are unique and often over-looked by other Hispanic publications. Since its launch, Café Media has expanded its offerings to include: Cafemagazine.com (website), El Cafecito (weekly e-newsletter), Café Experience (boutique marketing events) and social media (Facebook, Twitter, Digg, Flickr, Bebo).
Weathering the economic recession has not been easy. But in the past year, Cafe Media forged innovative partnerships with key marketers and brands, such as Diageo, National City PNC, Verizon Wireless and National Louis University.
Although Café Media has reached important milestones, the mission continues to be one of showing how complex, dynamic and unique its target market audience truly is. There is room for both English-language and Spanish-language media products, but the dominant media force of the future will be English-language.
Café Media started as a regional company in Chicago, but now the magazine and website have a significant national presence in the top five Hispanic markets. This has happened virally, without advertising or PR.
In the coming year, Café Media will expand its reach through its digital and social platforms. Expect Café Media to deliver more original online content, in addition to multimedia projects, featured bloggers and opportunities to develop interactive relationships with the most lucrative target market for businesses to grow market share and strength.
http://abclocal.go.com/wls/video?id=7031630 “Latino lifestyle mag celebrates first birthday”
http://adage.com/hispanicawards09/article?article_id=139087 “Hispanic Creative Advertising Awards”
Industry Leaders Say…
“I have become a real fan of this magazine because I find its approach, content, design and purpose The most insightful and appropriate for the acculturated Latino… I sincerely feel that Café may have cracked the code.” ~Alex Lopez Negrete, President of Lopez Negrete
“Unlike other options partnering with Café Media has allowed Diageo to connect with acculturated Latinos on multiple platforms at once. We are looking to continue and grow our relationship with Café Media in the future”. ~Luis Rosado, Director of Marketing, Diageo North America
“Café Media is exactly the partner that has been missing to target the more affluent acculturated Latinos we seek”. ~Bruce Lines, Regional VP, National City (PNC)
About Café Media
Café Media is a multi-platform media company dedicated to exploring the contemporary Latino lifestyle by creating and delivering original, culturally relevant, English-language content to acculturated Latinos. Café Media platforms include: Cafemagazine.com (website), El Cafecito (weekly e-newsletter), Café Experience (boutique marketing events) and social media (Facebook, Twitter, Digg, Flickr, Bebo).