Business Guru Bob Willard on Sustainability Champions

AltaTerra Research announces event series featuring renowned author Bob Willard. In web conference format, Mr. Willard will discuss sustainability champions on November 4th and the business case for sustainability on December 10th.

Palo Alto, CA, October 25, 2009 --( Many companies have yet to realize the benefits of becoming a truly sustainable enterprise. Those that seek to address opportunities in sustainable business are facing numerous challenges. To help resolve these challenges, AltaTerra Research is offering a new online discussion series with sustainability expert Bob Willard, author of The Sustainability Advantage, The Next Sustainability Wave, and The Sustainability Champion’s Guidebook.

The series, “Conversations with Bob Willard: Making the Sustainable Business Case Grow,” starts Wednesday, November 4th with “Leading Sustainability Change--from the Center” at 9 a.m. Pacific / 12 noon Eastern. This first web conference will provide practical guidance for creating a culture of sustainability. Participants will learn a proven seven-step approach to sustainability change.

The series continues on Thursday, December 10th at 9 a.m. Pacific / 12 noon Eastern with “Making the Case for Sustainable Business: Smart Strategies Driving the Bottom Line.” This event will focus on the value and success companies can attain by integrating sustainability strategies with business strategies, as well as the risks of failing to become more environmentally and socially responsible. Participants will learn how to quantify seven bottom-line benefits of committing to sustainability strategies and behaviors.

“These are fundamental issues for many organizations that are just beginning in their sustainability efforts,” said Don Bray, President of AltaTerra Research. “People in organizations need to know how to create a culture of sustainability and how to get bottom-line benefits from sustainability initiatives.”

This series is intended for employees at any level, in any size company who are interested in sustainability. This includes senior managers who are committed to, or curious about, the opportunities that sustainability initiatives can offer, staff and management of non-profits working in partnership with corporations to improve environmental performance, and staff from public sector agencies working with corporations and/or pursuing entrepreneurial innovations to take more sustainable practices to scale.

Registration is now open to participate in one or both events. More information and registration are available at There are a limited number of press passes available. Press pass requests may be submitted at

About AltaTerra Research
Founded in 2007, AltaTerra Research is an international research consultancy dedicated to corporate environmental sustainability and commercial markets for clean technology solutions. With custom research and consulting services, industry research reports and executive events, AltaTerra helps business leaders make informed decisions on green business. Current topics include commercial solar and green power, the corporate carbon footprint, and environmentally-friendly product strategy. More information is available at

AltaTerra Research
Anneke Mueller Hohl
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