Complete Identity Launches Business Tools System for Demarle

Coral Springs, FL, July 21, 2006 --( Complete Identity (OTC: CIDY) is proud to announce the launch of a custom business tools system for international home products company, Demarle. Demarle is best known worldwide for their products Flexipan and Silpat, which makes regular appearances on the popular Martha Stewart talk show. 

To follow its successful European development, the Demarle Group expanding its direct selling operation in the U.S. through Demarle at Home, Inc. All of Demarle’s products are made in France and directly imported to the distribution center located in Houston, TX. Through Demarle at Home home-cooking demonstrations called Rendez-Fous (or RDV), customers learn how to cook the simple way using Demarle’s professional products. Independent representatives sell products but also learn and then teach how to cook like a professional chef, how to turn every meal into something special using professional quality knives, pots and pans, French kitchen tools, flexible nonstick kitchenware (Flexipan, Silpat and Roul'pat) and easy-to-follow recipes.

Mike Magolnick, Complete Identity’s CEO was a guest speaker at the Demarle annual conference in Houston in July and was introduced to their field of representatives as the new exclusive supplier of business tools by Demarle’s President and CEO, Cindy Juncaj.

Demarle has more than 2400 representatives across the US as well as a strong presence in Europe.

About Complete Identity
Complete Identity provides expert service in the creation and maintenance of a captivating, memorable brand. Among the key strengths behind Complete Identity is the company's exceptional creative background as well as great experience in building businesses. CI’s flagship product, a custom business and marketing tools program is offered to companies of all sizes. Every program CI creates is unique and includes the design and printing of a multitude of items from business cards to stationary, marketing materials and more. In addition, regardless of a company's size, each program comes with a custom online system for easy access to view and order their business tools.

For more information:
Peter Miller

Forward-Looking Statements: This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Complete Identity, Inc. only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Factors which could cause or contribute to such differences include, but are not limited to, factors detailed in the Company's Securities and Exchange Commission filings; economic downturns affecting the operations of the Company, and the need for adequate financing to achieve the new strategic plans and to complete management's overall plans and objectives. Complete Identity, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Complete Identity, Inc., reference is made to Complete Identity, Inc.‘s reports filed from time to time with the Securities and Exchange Commission.

Complete Identity
Mike Magolnick