Complete Identity Launches Business Tools System for Wildtree

Coral Springs, FL, July 21, 2006 --( Complete Identity (OTC: CIDY) today announced that the company has launched a custom business tools system for Wildtree Herbs, a leader in packaged food products. 

Founded by Leslie, Judy & Frank Montie Wildtree is a premier manufacturer of herb and spice culinary blends, infused oils, dressings, sauces and marinades, gift sets and chocolate sauces. Many are salt-free, wheat-free, glutten-free and sugar-free. All are free of additives, preservatives, and food dyes. Wildtree's culinary blends are quick and easy to use, upscale, family friendly products that are marketed through home parties and catalog sales. New products are introduced twice per year with the focus on the healthful and quick meal preparation for today's busy lifestyle. Wildtree’s product line has more than 100 items with price points from $3.50 to $49.95.

Mike Magolnick, Complete Identity’s CEO was a guest speaker at the Wildtree annual conference in Las Vegas in July and was introduced to their field of representatives as the new exclusive supplier of business tools by Wildtree’s CEO, Alan Luce.

Wildtree has approximately 1000 representatives across the US and is led by Alan Luce and well-known and well-respected figure in the world of direct sales. The online system can be found at

About Complete Identity
Complete Identity provides expert service in the creation and maintenance of a captivating, memorable brand. Among the key strengths behind Complete Identity is the company's exceptional creative background as well as great experience in building businesses. CI’s flagship product, a custom business and marketing tools program is offered to companies of all sizes. Every program CI creates is unique and includes the design and printing of a multitude of items from business cards to stationary, marketing materials and more. In addition, regardless of a company's size, each program comes with a custom online system for easy access to view and order their business tools.

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Peter Miller

Forward-Looking Statements: This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Complete Identity, Inc. only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Factors which could cause or contribute to such differences include, but are not limited to, factors detailed in the Company's Securities and Exchange Commission filings; economic downturns affecting the operations of the Company, and the need for adequate financing to achieve the new strategic plans and to complete management's overall plans and objectives. Complete Identity, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Complete Identity, Inc., reference is made to Complete Identity, Inc.‘s reports filed from time to time with the Securities and Exchange Commission.

Complete Identity
Mike Magolnick