Kuala Lumpur, Malaysia, October 28, 2009 --(PR.com
)-- Le Méridien Kuala Lumpur introduces its latest creative alliance with illycafé S.p.a based on their mutual European roots and shared commitment to excellence and passion for contemporary creativity. Founded in 1933 by Francesco Illy, illycafé has been the industry leader in coffee innovation, technology and knowledge for over three generations. Illy’s focus is to produce and market world-wide a single, leading-quality blend of espresso, made using nine types of pure Arabica beans. It also takes a leading role in culture, literature, fashion, design and the arts. Similar to this is Le Méridien Kuala Lumpur’s focus on connecting guests’ with their passion for art, architecture, design, fashion, film and food.
When it comes to providing guests with an unforgettable experience at the Conservatory at Le Méridien Kuala Lumpur, it takes a person with perseverance and a zeal for beverages done with finesse. As Bar Captain of the hotel, Shane Joshua Sta Maria has been instrumental in keeping things in order at the Conservatory. However, it was his knowledge and creativity that got him selected as one of 6 finalists to compete in the Le Méridien “Taste of Discovery” Coffee Challenge Competition, held in illycaffe’s headquarters in Trieste, Italy, on 23 September 2009. The aim of the contest is to reinforce Le Méridien’s passion for cuisine, as well as a starting point to highlight the brand’s unique approach to Coffee Culture. Recipes from the 6 finalists will be judged on overall appeal of the drink, creativity, taste, explanation, station management, judge’s total impression and time.
The Grand prize winner will receive a one day tailor-made course, led by coffee experts and barista at the University of Coffee in Docklands, London. The prize also includes a 3 days/ 2 nights stay in Le Méridien Piccadilly, roundtrip airfare for two, airport transfers and an illy Collection Kit. Runners up will receive a 3 days/ 2 nights stay for two in a selected Le Méridien hotel and an illy Collection Kit. Winning recipes will be served in all Le Méridien hotels worldwide.
Shane’s recipe for ‘Ramel Coffee’, was chosen among 110 submissions from Le Méridien hotels around the world by Master Barista for Le Meridien, Fritz Storm. ‘Ramel Coffee’ was concocted using a medley of ingredients such as condensed milk, cocoa power, caramel syrup and double espresso, topped with a dollop of milk foam. Shane’s idea for the recipe came when he was trying to blend local and western coffee cultures. It took numerous attempts of layering the ingredients, trial and errors to perfect the infusion of tastes.
Born in Sabah, Malaysia, 23 year old Shane began his career as a part time bartender at Renaissance Hotel Kuala Lumpur in 2003. He joined Le Méridien Kuala Lumpur’s pre opening team as a bartender in 2004. Shane’s hard work and dedication earned him a promotion to Bar Captain in 2007. Prior to joining the competition, Shane and his team of bartenders has received adequate training by certified illy barista, Keith Chee, from Classic Coffee & Beverage, the hotels illy coffee supplier.