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Rollex Corporation

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Rollex’s Sleek New ‘Stealth’ Soffit Has Hidden Air Vents for Smooth Appearance

Elk Grove Village, IL, October 29, 2009 --( Rollex Corporation, a manufacturer specializing in metal building products, has introduced sleek new aluminum venting soffit panels designed with concealed air holes for a smooth, streamlined appearance.

Rollex’s new “Stealth” soffit, a hidden-vent soffit system, is a pre-finished aluminum product that ventilates without the unsightly perforations of standard venting soffit.

The “Stealth” soffit design incorporates rows of small holes hidden from view along both sides of the panel’s deep, dovetail grooves. The recessed air holes, invisible to observers, are also virtually immune to penetration by wind-driven rain or snow.

“Stealth” soffit’s deep-groove design and aluminum thickness combine to make a rigid, non-sagging panel that’s also flexible enough for convenient handling and installation, Rollex says.

“Stealth” is available in 39 colors, including the seven most popular colors used by the world’s leading manufacturer of fiber cement siding, making it a viable soffit option for fiber-cement sided projects. The exact-match fiber-cement colors are Arctic White, Cobblestone, Khaki Brown, Monterey Taupe, Navajo Beige, Sail Cloth, and Woodstock Brown.

Rollex’s ‘Stealth’ soffit is double coated with an Environ® acrylic finish that resists scuffing and fading. The two-coat finish is an environmentally friendly combination of highly durable resin and pigment technology in a coating that’s low in volatile organic compounds (“low-VOC”), making it a “green” alternative to other coatings.

The company says its premium two-coat process, consisting of a primer plus baked-on color coat, is more durable and color-fast than the one-coat polyester finishes often found on aluminum soffit and siding.

‘Stealth’ soffit is available in a 16-inch quad-4 profile with a smooth finish.

Vented soffit panels like Rollex ‘Stealth’ act as passive air intakes. Working in conjunction with roof vents, they foster air circulation that expels hot attic air in summer and humid air in winter. Proper attic ventilation brings greater comfort, while helping protect the house from moisture damage to wood components, excessive heat buildup, and the formation of ice dams.

Rollex cites the following advantages of aluminum soffit versus other materials:

• Aluminum soffit is considerably lighter in weight than fiber cement, making it easier to handle and install in overhead applications. It’s free of the silica dust produced when cutting fiber cement board, a potential respiratory hazard.

• Unlike vinyl soffit, aluminum won’t sag or become brittle. It won’t rattle in the wind like vinyl, which must be loosely hung to allow for thermal expansion and contraction.

• Pre-finished aluminum soffit eliminates the inevitable ladder-climbing, scraping, priming, and repainting ¬¬of wood and unfinished fiber cement planks.

• Aluminum is recyclable.

Founded in 1951, Rollex is one of the oldest and most trusted manufacturers of metal products for residential and commercial construction. Rollex manufactures aluminum soffit, fascia, and accessories; steel and aluminum siding; aluminum rainware systems; and aluminum specialty products. The company introduced the world’s first modular, pre-finished soffit system in 1959. Rollex is committed to “Building Excellence” and is headquartered in Elk Grove Village, Ill., a Chicago suburb, where it fabricates and warehouses its products in its own facilities.

For product sales and information, contact Rollex Corporation, Marketing Department, 800 Chase Ave., Elk Grove Village, IL 60007; phone (800) 251-3300; fax (800) 521-8965; e-mail: Web site:

Contact Information
Nathan J. Silverman Co.
Nat Silverman

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