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Leading Outdoor Retailer Launches New Website Features Easier Navigation, Enhanced Online Community

Austin, TX, October 30, 2009 --( Backwoods, the industry leader in outdoor gear and apparel, launches its newly redesigned website today. Long known for their exceptional service and knowledgeable staff now provides a virtual experience that mirrors the personal attention customers receive in a Backwoods store. The Backwoods web development team spent months pouring over not only what the website would look like, but most importantly what the website would do.

“We are thrilled to launch our new website,” said Backwoods CEO Jennifer Mull. “Backwoods stores have always been a place where customers hang out, talk about their recent adventures and plan for their next one. With Backwooders, The Muddy Hands Blog and the rest of our online community, our customers can interact with us online in almost the same way they do in our stores.”

The new and improved features of the website include an enhanced online community with The Muddy Hands Blog and Backwooders social network (based on the widely used social networking platform Ning), streamlined navigation bars to ensure visitors can quickly find exactly what they are looking for and the ability for customers to rate Backwoods Adventures travel trips. Additionally, the new website has an improved and expanded online store where products are continually added and customers can search by department, activity, brand, gear, gift ideas and sale.

With so much to explore on the new Backwoods website, visitors are invited to sign up for several cool features that will help inspire the next adventure across town or around the world. Sign up for Backwooders, a community overflowing with adventure lovers, to learn about and share information on events, travels, gear reviews and more. Add the Muddy Hands Blog to your RSS feeds to receive updates from CEO Jennifer Mull and Backwoods staff on their travels, gear tests and other adventures. Enter your email to receive Backwoods’ updates on speakers, events, new gear and sales. Follow Backwoods CEO Jennifer Mull and Backwoods updates on Twitter, (@MuddyHandsBW and @backwooders, respectively) and join the Facebook page ( Furthermore, features screensaver downloads, unique photo contests and a weekly “quest,” which if found, will give access to special offers and free items.

“In addition to the easier navigation and hassle-free shopping, we really wanted the new website to have multiple ways for Backwoods staff to interact with our customers,” explains Mull. “With the enhanced editorial features, we look forward to providing timely and topical information on every kind of adventure.”

Founded in 1973, Backwoods is the exclusive portal to everything adventure. Whether you climb tall mountains or have never set foot on a trail, whether you travel the world or travel downtown, the nine retail locations and the new, with 24/7 access, have everything customers need for any adventure.

About Backwoods
Backwoods is an Austin-based, national outdoor retail company with a long history of providing its customers top quality technical gear and a broad collection of outdoor clothing and footwear. Founded in 1973 in Wichita, KS, Backwoods currently operates 9 retail locations in Austin, Fort Worth, Norman, Oklahoma City, Omaha, Overland Park, St. Louis, Tulsa and Wichita. 24/7 shopping is also available online at In addition to the Backwoods retail locations, Backwoods Adventures, the company’s adventure travel division, offers a unique and first rate adventure travel experience for all levels of outdoor enthusiast. Whether you climb tall mountains or have never set foot on a trail, travel the world or travel downtown, Backwoods is the exclusive portal to whatever type of adventure you seek. For more information visit

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Bounce Marketing & Events
Michelle Graham

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