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A Market Hit: GPS Navigation Launched in Jordan by ARCO-TT


Amman, Jordan, November 04, 2009 --(PR.com)-- Finally and after long waiting from the Jordanians, GPS Navigation is now available commercially for the first time in Jordan from The Arab Regional Company for Technology and Telecommunications (ARCO-TT). The navigation solution holding the trade name iNAV was launched in the Jordanian market with the purpose of revolutionizing the ordinary driving experience into a fulfilling one that enhances the Jordanian lifestyle.

iNAV GPS Car Navigation release is one of its kind due to its multi-faced features. Facilitating turn by turn directions supported by voice guidance, iNAV will help you find your way, shortest path and will guide you to thousands of Point of Interest (POI) when traveling in Jordan. Also, iNAV features route management, intelligent routing modes, over speed, alerts and much more.

“Launching iNAV for the first time in Jordan is aligned with ARCO-TT’s ideology to foster innovation, expand the technology market in Jordan and develop its manpower. Navigation has worldwide appeal due to the value it adds to peoples’ everyday lives and this is what we are about,” stated Mr. Laith Hammo Vice President Business Development of ARCO-TT.

ARCO-TT’s commitment to provide the latest navigation technologies is supported by its strategic collaboration with NAVTEQ. The agreement confirms the supply of the latest high quality map data from NAVTEQ to ARCO-TT. This follows the announcement earlier this year of the creation and release of NAVTEQ’s navigable database for Jordan, thanks to NAVTEQ’s joint agreement with King Abdullah II Design and Development Bureau (KADDB) which had in turn secured mapping rights for the country from the Royal Jordanian Geographic Center.

“As Jordan continues to grow rapidly as both a commercial centre and tourist destination, NAVTEQ completed full navigable coverage of Jordan in its database earlier this year. With this and NAVTEQ's strong relationship with ARCO-TT, we are focused on enabling the successful adoption of mobile navigation in the Jordanian market," added Mr. Ghassan Freij, director, Sales & General Manager, Middle East & North Africa, NAVTEQ.

The digital map, a first of it’s kind in Jordan, offers full coverage stretching from the elegance of Amman in the north to magnificent landscape of Wadi Rum and the coastal city of Aqaba in the South, the new map includes over 28,000 Km of Jordan’s expanding road network and, very importantly, over 13,000 of the Points of Interest (POIs) which are so key to navigation in this country. Moreover, additional regional maps can be purchased to facilitate navigation as drivers travel to neighboring countries.

As part of ARCO-TT’s strategy to ensure proper penetration in the local market place, a distribution agreement was signed with Telelink, a pioneering telecom device distributor and service provider in Jordan. The agreement will assist in implementing a solid and reliable distribution network throughout the Kingdom, ensuring availability of iNAV devices in all Telelink’s prime locations and many other points of sale. “Telelink is pleased to have joined hands with ARCO-TT to bring forth first time ever products in Jordan like iNAV. We will be building on this relationship further to expand to new solutions offerings soon,” as stated by Mr. Mohammed Khalili, GM of Telelink.

About ARCO-TT

ARCO-TT is an emerging information and technology solution provider based out of Jordan.

With three major market players; iNAV for GPS Navigation Solutions, iTrack for fleet management and tracking solutions, and, BlackBerry smart phones thru acting as Jordan’s authorized BlackBerry retail distributor, ARCO TT will be looking forward to playing a major role in taking the market to the next level.

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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Contact Information
Arab Regional Company for Technology and Telecommunication
Laith Hammo
0096265654055
Contact
www.arco-tt.com

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