JCB's ENCORE Program Brings New Life to Used Equipment

Rapidly expanding program soon to cover refurbishment of all types of JCB machines

Savannah, GA, November 06, 2009 --( In an effort to assist both dealers and their customers, leading heavy equipment manufacturer JCB has launched a program aimed at keeping high-quality used JCB machines available within the marketplace. The Encore Program provides dealers with an affordable opportunity to bring used JCB Backhoe Loaders and Loadall Telescopic Handlers back to their original specifications, making them mechanically sound and correcting any cosmetic or other superficial defects.

With the JCB Encore Program, any necessary replacement parts—including non-essential items such as paint and glass—are offered to dealers at a 50% discount off their original list prices. After dealers have made their repairs, a JCB representative inspects the machines to ensure the equipment meets the Encore Program’s standards for refurbishment. Those machines that meet or exceed those standards then receive a 90-day powertrain warranty from JCB. According to Mike Werner, vice president of customer support for JCB North America, the Encore Program answers a tremendous need within the heavy equipment industry.

“With the Encore Program, rental equipment dealers can refurbish their used fleets at a discount rather than dumping their older equipment at an auction and getting less in return,” Werner said. “Encore makes it affordable for dealers to bring these machines back to factory specs and then sell them to their existing customers at a profit. This increases the resale value of all JCB machines, which protects the investment of all JCB machine owners. Meanwhile, the customer gets a high-quality machine for far less than the cost of a brand new one.”

Dealer reaction to the Encore Program has been tremendously positive. Jim Cox, president of Casey Equipment in Chicago, Illinois, believes the Encore Program has generated additional sales and revenue for his business.

“The Encore Program effectively raises the resale value of our used JCBs,” Cox said. “We’ve been able to provide customers on a tight budget with an excellent piece of equipment they might not otherwise have been able to afford. It’s a win-win situation.”

While the Encore Program is currently only servicing JCB Backhoe Loaders and Loadall Telescopic Handlers, the company plans to expand the program to include all JCB machines—including excavators, rough terrain forklifts, track loaders and wheel loaders—by the end of 2009.

JCB’s Encore Program is just one more example of the company’s continued dedication to helping its customers “get the job done.” For more information about JCB’s industry-leading equipment for the construction, agriculture, industrial and waste/recycling markets or to find a dealer near you, call JCB’s North American Headquarters in Savannah at (912) 447-2000 or visit

About JCB:

JCB has 18 plants on four continents: 11 in the UK, three in India and others in the USA, China, Germany and Brazil and employs around more than 7,000 people worldwide.

JCB celebrated its 60th anniversary in 2005. JCB is privately-owned by the Bamford family and the Chairman, Sir Anthony Bamford, is the son of the company’s late founder, Joseph Cyril Bamford.

The company manufactures more than 300 different machines including: backhoe loaders; Loadall telescopic handlers; tracked and wheeled excavators; wheel loaders; articulated dump trucks; rough terrain fork lifts; mini excavators; skid steers loaders; JCB Vibromax compaction equipment; generators and Groundcare equipment. In addition, for agricultural markets, the company produces a range of telescopic handlers and the unique Fastrac Tractor. JCB also manufactures the Teletruk Forklift for the industrial sector.

In 2005, JCB secured one of the largest orders in its history when it won a $290 million deal to supply the U.S. Government with High Mobility Engineer Excavators (HMEEs). Full scale production of the HMEE is now underway at JCB’s plant in Savannah, Ga., USA.

The HMEE fulfils a need from the military for rapid deployment high mobility products. To further meet these requirements; JCB has also developed a range of other high mobility products from the High Mobility Fastrac Tractor, through to the High Mobility Rough Terrain Forklift and the High Mobility Utility Vehicle.

JCB has won more than 50 major awards for engineering excellence, exports, design, marketing, management and for its care for the environment. Among them are 21 Queen’s Awards for Technology and Export Achievement.

JCB North America
Lynette Von Minden