UntangleMyWeb.com Shares Online Marketing Tips with Brisbane West’s Tourism Community

Media release regarding online marketing workshops that were held in Toowoomba, Goondiwindi, St George, Dalby and Roma throughout the second week of November 2009. The workshops were organised by Toowoomba and Golden West Tourism who allowed all their members to attend free of charge with the aim of equipping Toowoomba's tourism operators with the skills to effectively market their businesses online and remain competitive as a tourism region.

Brisbane, Australia, November 13, 2009 --(PR.com)-- More than 90 per cent of the key players in the tourism industry are small and medium enterprises and most lack a strategic sense of how to move forward in the e-market place.

Recognising the need for tourism businesses to get educated in the area of online marketing Toowoomba and Golden West Tourism (TGWT) organised for the principal of UntangleMyWeb.com, Ms Fabienne Rabbiosi to conduct 5 workshops across their region in the second week of November 2009.

Members of Toowoomba and Golden West Tourism were able to attend the online marketing workshops free of charge.

Ms Rabbiosi said her vision for these workshops is to provide knowledge that will empower businesses in smaller communities through instilling a strong understanding of how to effectively market their business online.

“To grow the economic impact of tourism in communities like Toowoomba and the Western Downs I believe it is important to take a long-term approach of educating tourism operators on who their target traveler is, and how to tweak their online product so it directly responds to the needs of those searching for it,” Ms Rabbiosi said.

The General Manager of TGWT, Mr German Ugarte says the training has been popular with over 63 tourism operators attending the workshops throughout Toowoomba, Goondiwindi, St George, Roma and Dalby wanting to increase their knowledge of online marketing.

“The workshops were an eye opener for operators about the importance of taking their web presence seriously and how to use social media to leverage their business online.

“It was great to see the passion that tourism operators put into constantly improving their business and the tourism economy of the broader Toowoomba region,” Mr Ugarte said.

An attendee of the online marketing workshops, Ms Lyndell Richards later told Ms Rabbiosi how relieved she was when she realised that she didn’t need to be a computer programmer to succeed online.

“I thought I was a fossil when it comes to technology but I have realised that I can apply my existing offline business skills to my new online strategy. Similar principles apply and the computer is simply a different medium,” Ms Richards said.

Ms Rabbiosi wishes to continue her work with local councils and regional tourism organisations in educating businesses on effective online tourism marketing.

For further details on UntangleMyWeb.com and online marketing workshops coming up visit http://www.untanglemyweb.com


For further information, please contact:
UntangleMyWeb.com Public Relations
Alexandra Robertson: (07) 31036566 alexandra@untanglemyweb.com
Untangle My Web
Alexandra Robertson
07 3103 6566