Mobile Monday (MoMo) Chicago Announces November Event on Designing Branded Mobile Marketing Experiences

Chicago, IL, November 13, 2009 --( Mobile Monday (MoMo) Chicago, a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking, today announced that its November event at the ITA’s TechNexus will educate attendees about how to design branded mobile marketing apps.

Who: Luigi Greco, Co-Founder & Managing Partner, 01 Design, which has developed apps for the iPhone and other mobile platforms for a wide portfolio of premium brands targeted to a range of consumer market segments

What: This presentation will showcase the 01design approach in strategic mobile and brand design for consumer brands. Mr. Greco will discuss strategies for designing compelling branded mobile experiences, share some lessons learned, and touch on important issues such as marketing/branding goals, metrics and strategy. Light refreshments will be served.

When: Monday, November 16th from 6:00 – 7:30 p.m.

Where: TechNexus
200 S. Wacker Drive, 15th Floor, Chicago, IL 60606

Space is limited, so advance registration is recommended and free:

Note: Participants must sign-in at the reception desk on the first floor. Picture ID required. Take the elevator up to the 15th floor.

Why: Mobile marketing is a hot topic due in part to the mobile app craze. Come and learn why brands are in a frenzy over mobile apps and how to leverage mobile marketing in your business.

“We’re really excited about this month’s event on designing branded mobile marketing campaigns,” said Ray Villares, director of Mobile Monday Chicago. “It’s the perfect topic to bring together developers, brands and agencies to educate and learn from each other.”

About Mobile Monday Chicago
Mobile Monday (MoMo) Chicago is a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking. MoMo chapters are active in more than 70 cities worldwide, and new locations launch monthly. MoMo Chicago’s main activities are the community’s face-to-face gatherings on every third Monday and virtual networking through the use of the Blog and mailing-group. For more information on MoMo Chicago, please go to or follow MoMo Chicago on Twitter: @MoMoChicago.

About 01design
01design is a mobile application development and interaction strategy agency that provides custom content for brands. Customers include MTV, Dolce&Gabbana, AC Milan, Adobe, NOKIA, BNL BNP - Paribas, BancaSella, Gambero Rosso, Mondadori Group, TIM, TelecomItalia, AirOne, Alitalia, World Swimming Championships 2009, Committee for Formula One Racing in Rome, and Jamba. 01design is a pioneer and multi-awarded mobile agency based in Europe and has a unique team of strategists and developers that helps clients understand the mobile scenario. 01design provides marketing and technologies in order to reach the customer target goals using mobile 24/7 access platforms. In the last five years 01design has developed a strong network of partnerships, experiences, and relations in the mobile industry with companies such as Adobe, Apple, Nokia, Opera, SonyEriccson, and more.

About TechNexus
TechNexus is a coworking and incubator space, home to 28 new companies and used by more than 2,000 execs a month. TechNexus is a collaboration with the Illinois Tech Association and their 600+ member companies, designed to bring the community together in a more collaborative way. For more information, please go to


Kristie Heins Fox
MoMo Chicago

Mobile Monday - Chicago
Kristie Heins Fox