Intrasight Technology Announces Name Change to Straight Line

New Brand Emphasizes Company’s Consulting Focus: The Shortest Path to Business Success

Scottsdale, AZ, October 04, 2006 --(PR.com)-- Intrasight Technology Services announces a name change to Straight Line. The name change is the first step of a complete branding and marketing strategy for the Microsoft Gold Partner.

“Our new name, Straight Line, is descriptive and demonstrates our core mission – Offer the shortest path to successful business outcomes through expert consultation and implementation services,” said Stuart Clapick, CEO of Straight Line. “We are all extremely excited about the name change and the marketing initiatives planned for our new website, www.theshortestpath.com, which is expected to go live in the middle of October. Effective immediately, our email addresses have changed to reflect the new corporate domain.”

About Straight Line
Straight Line is a leading provider of custom fitted Microsoft Solutions including; Information Worker, Business Intelligence, Enterprise Project Management and Integrated Technologies. Straight Line leverages advanced software technologies to support successful business outcomes. Focused on helping organizations implement data and process driven solutions, Straight Line’s consulting and implementation offer the shortest path to business success.

Straight Line is an award winning Gold Certified Microsoft Partner providing consulting services to the U.S. concentrating on the Southwest - Arizona and Nevada. For more information, contact Press@TheShortestPath.com 

Straight Line Corporate Headquarters
9311 E Via de Ventura Scottsdale, Arizona 85258 (602) 244-1200
www.theshortestpath.com

Contact: Press@TheShortestPath.com

© 2006 Straight Line All Rights Reserved

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Straight Line
Stuart Clapick
602-244-1200
www.theshortestpath.com
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