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Carbon Footprint Reduction Web Conference to be Held December 3rd

Just in time to help organizations meet new demands for reducing energy use and greenhouse gas emissions, the City of Palo Alto and AltaTerra Research will present, “Carbon Footprint Reduction for the Long Haul.” This web conference includes a case study of Palo Alto’s implementation of an integrated business solution for carbon management, and the process and practice changes required to achieve significant resource and cost savings.

Palo Alto, CA, November 14, 2009 --( As climate change legislation makes its way through Congress and stakeholders increase pressure on businesses and government to reduce greenhouse gas (GHG) emissions, AltaTerra Research is pleased to announce the web conference, “Carbon Footprint Reduction for the Long Haul.” This event will be held Thursday, December 3rd at 10 a.m. Pacific / 1 p.m. Eastern and will feature a case study of carbon management software implementation by the City of Palo Alto, California.

From the experience of the City of Palo Alto, participants will gain independent, ‘real world’ information on how to approach and plan for implementation of a carbon management system. Karl Van Orsdol, Sustainability Leader and Energy Risk Manager for the City of Palo Alto, will describe the City’s recent experience implementing carbon management software (from Hara Software, Inc), including a discussion of target reduction goals, motivating factors, system selection and implementation, new processes and organizational responsibilities, key challenges, and achievement of $300-600,000 in annual cost savings.

For a broader look at carbon management information systems as a rapidly emerging solution class, Don Bray, President of AltaTerra Research will provide background analysis on business drivers, concepts, practices and system capabilities. “Palo Alto’s experience demonstrates that manually gathering baseline information and using spreadsheets to calculate and track results is not sustainable,” said Mr. Bray. “Achieving meaningful, long-term reductions in resource use, emissions, and associated dollars requires new processes, tools, and operating responsibilities.”

Further information and registration for the event are available at

About AltaTerra Research
AltaTerra Research is a research and consulting firm focused on sustainable business and the evolving commercial market for clean technology solutions. Through independent research, executive education, and consulting services, we help organizations improve resource efficiency in operations, and capitalize on new product development opportunities in the marketplace. Founded in 2007, AltaTerra Research is based in Palo Alto, California, and serves a global base of corporate, institutional, and government organizations. More information is available at

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AltaTerra Research
Anneke Mueller Hohl

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