AltaTerra Research to Moderate Web Conference on the Business Case for Sustainability

The web conference, “Making the Case for Sustainable Business: Smart Strategies Driving the Bottom Line,” featuring business sustainability expert Bob Willard, will be held Thursday, December 10th. Don Bray, President of AltaTerra Research, will moderate the session.

Palo Alto, CA, November 16, 2009 --( AltaTerra Research is pleased to announce that President, Don Bray, will moderate the next in their series of online discussions with Bob Willard, author of The Sustainability Advantage and The Next Sustainability Wave. The web conference, “Making the Case for Sustainable Business: Smart Strategies Driving the Bottom Line,” will be held Thursday, December 10th at 9 a.m. Pacific / 12 noon Eastern.

This event will describe how to integrate sustainability strategies to help increase company value, position sustainability strategies to achieve existing corporate financial goals, and quantify the potential bottom-line benefits of operating more sustainably.

“The format of this event is one that has been proven to be particularly effective for executive education,” said Don Bray, President of AltaTerra Research. “Participants will have access to Dr. Willard’s video presentation, ‘The Business Case for Sustainability,’ before the event. Then, in the live session, we’ll briefly review the material and devote much of the time to questions and discussion.”

By the end of the web conference, participants will be able to explain how to increase company value and success by integrating sustainability strategies with business strategies, identify market forces that could jeopardize companies' value if they fail to be more environmentally and socially responsible, and quantify seven potential financial bottom-line benefits of committing to sustainability strategies and behaviors.

This web conference follows on the success of the first event in AltaTerra’s series with Bob Willard, “Leading Sustainability Change—from the Center.” The video, presentation slides, and recording from this event are available for sale at

Further information and registration for “Making the Case for Sustainable Business: Smart Strategies Driving the Bottom Line” can be found online at Early-bird registration expires on Tuesday, November 24th.

Bob Willard is a leading expert on the business value of corporate sustainability strategies. He has authored three books, The Sustainability Advantage, The Next Sustainability Wave, and The Sustainability Champion’s Guidebook, and he has created two DVDs: “The Business Case for Sustainability” and “The Sustainability Champion’s Guidebook: The Presentation.” Previously, Dr. Willard was a senior manager with IBM Canada. He is currently on the faculty of the Sustainable Enterprise Academy and serves on the advisory board of the Natural Step Canada. Dr. Willard has a PhD in sustainability from the University of Toronto.

About AltaTerra Research
AltaTerra Research is a research and consulting firm focused on sustainable business and the evolving commercial market for clean technology solutions. Through independent research, executive education, and consulting services, we help organizations improve resource efficiency in operations, and capitalize on new product development opportunities in the marketplace. Founded in 2007, AltaTerra Research is based in Palo Alto, California, and serves a global base of corporate, institutional, and government organizations. More information is available at

AltaTerra Research
Anneke Mueller Hohl