Cambridge, MA, November 18, 2009 --(PR.com
)-- Brian Halligan, CEO and Founder of HubSpot (www.HubSpot.com), coined the term inbound marketing and is the co-author with Dharmesh Shah of the newly released book "Inbound Marketing: Get Found Using Google, Social Media, and Blogs.” (http://www.inboundmarketing.com/book)
Halligan is the featured thought leader presenter at MIT Enterprise Forum Virtual MasterClass discussing “Marketing Strategies from the Trenches for Entrepreneurial Success.” (http://enterpriseforum.mit.edu/network/masterclass.html ) Entrepreneurs and innovators will have the unique opportunity of having a virtual live conversation with Halligan from anywhere in the globe and discover the winning strategies that have made HubSpot one of the hottest venture-backed start-ups.
The global audience will learn in this interactive MasterClass:
-Concrete steps for start-ups to build presence, trust and loyalty with a low budget
-How successful entrepreneurs leverage Internet tools (like Google, social media and blogs) to win customers
-Ways to get found by your target audience and interact with your customers
When: Friday, November 20, 2009; 12 noon - 1 pm EST
Where: Live Virtual MasterClass on the AuthorsGlobe Platform
Registration and information: http://enterpriseforum.mit.edu/network/masterclass.html
The rules of marketing have changed. The Internet has put the power back in the customers’ hands to find products and services they are interested in. So, the key to reaching today’s customers isn’t pushing at them to buy, but pulling them in from search engines, social networking sites and the blogosphere: inbound.
Halligan provides a comprehensive "get found" strategic framework, explaining why and how start-ups need to rethink their marketing strategies from the bottom up to stay competitive and thrive in a dramatically changing market.
“The MasterClass with a leading visionary was extremely lively and stimulating. The ability to interact with the speaker and other audience members from around the world in real time made this event more engaging than many in person talks I've attended.” - Ofer Sharone Ph.D., Prof at MIT Sloan School of Management, Cambridge, MA
"If you have more brains than money, you should focus on inbound marketing by reading this book." - Guy Kawasaki, founder of Garage Technology Ventures, and author of the bestsellers "Reality Check" and "The Art of the Start"
About The MIT Enterprise Forum:
The MIT Enterprise Forum, Inc. builds connections to technology entrepreneurs and to the communities in which they reside. The Enterprise Forum produces a series of educational programs about entrepreneurship through a network of 24 worldwide chapters. Anyone interested in or involved with technology entrepreneurship is welcome to participate and join together to form the Enterprise Forum community. For more information go to http://enterpriseforum.mit.edu.
AuthorsGlobe is a venture that connects thought-leading authors, professional organizations and global audiences by hosting virtual MasterClasses on a web-based knowledge exchange platform. AuthorsGlobe has partnered with leading associations like The MIT Enterprise Forum and the Business Marketing Association (BMA). AuthorsGlobe was awarded earlier in 2009 with a runner-up position at the MIT100K Entrepreneurial Competition as one of the most promising venture start-ups in New England. For more information go to www.AuthorsGlobe.com