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Marketing on a Shoestring Budget: Using Social Media, Networking and PR for Maximum ROI Impact


What are the most inexpensive methods for gaining mind share? Find out from a panel of seasoned professionals offering advice at the American Marketing Association - Dallas Fort Worth Chapter’s panel discussion on December 1st in downtown Dallas.

Dallas, TX, November 19, 2009 --(PR.com)-- How can a small business or non-profit get noticed and cut through the clutter? What can you do to stretch every marketing dollar in the current economic environment? What are the most inexpensive methods for gaining mind share? Find out from a panel of seasoned professionals offering advice at the American Marketing Association - Dallas Fort Worth Chapter’s panel discussion on December 1st in downtown Dallas.

Ann Ranson, President CSR-3 Marketing, will act as Panel Moderator, contributing her expertise from consulting and coaching small business owners, and relaying the importance of partnering and cause-related marketing. On the discussion panel, Regina Caffey, Partner, at Wave Integrated Marketing Solutions and emerging media specialist, will provide insight into using social media to amplify the reach of other marketing methods.

Additional panelists include Larry Meltzer, Principal & Creative Director at MM2 Public Relations, who will discuss ways to creatively and inexpensively gain mind share in your target markets. Jeff Klein, Klein Creative, will be sharing his expertise in networking as marketing method and tool to generate sales. Matt Frazier, Founder and CEO, Pursuant, a full service fundraising agency and consultancy, will bring his rich experience in online fundraising to the table. Michael R. Stoker, IT/Quality Assurance Supervisor, Millet The Printer Inc. will offer his thoughts on extracting the most value from your printing budget.

Presentation Takeaways:
· New, cost effective marketing techniques
· How to leverage social media technology
· Using networking as a form of advertising
· Low-cost PR tactics to connect with consumers
· How to measure PR outreach
· Cost conscious printing ideas

Tuesday, December 1st, 2009
7:30 AM – 10:30 AM
Center for Community Cooperation
2900 Live Oak Avenue
Dallas, TX 75204 US
Seating for this is limited, register early: http://bit.ly/2qBDfF
AMA members: $20
Nonmembers: $30

About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

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Contact Information
DFW American Marketing Association
Jeannie Odza
214 564 3309
Contact
www.dfwama.com

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