Celebrity Fashion at Your Doorstep

Celebrity Fashion Direct to You

London, United Kingdom, October 07, 2006 --(PR.com)-- For the first time Brits will be able to dress up in exactly the same designer outfits as they see their celebrity idols wearing.

A new website enables us to buy the latest fashions worn by the stars in magazines, newspapers at red carpet awards or wherever in the US they are photographed.

LAstarstyle.co.uk employs a team of buyers – some of whom have worked for celebs in LA including Paris Hilton, J-Lo and Victoria Beckham – who get hold of the clothes by contacting those who made the originals.

As soon as the clothes appear in US magazine pictures – which come out a week before British ones – buyers get hold of them and they are available on the website within a week.

Clothes worn by Paris Hilton, Jennifer Aniston, Teri Hatcher, Gwen Stefani and Jessica Simpson are on the website as well as some clothes worn by British celebrities including Kiera Knightley, Kate Moss and Sienna Miller.

Emmerdale’s Sammy Winward, who plays Katie Addyman in Emmerdale, visited the trial site and bought Primp leggings and matching thermal top for £65 which was worn by Mischa Barton.

There are only limited amounts of supplies available so that the clothes remain exclusive. If buyers have to get the clothes made they deliberately make small amounts so that the outfits can still be considered designer wear.

The website – which sells clothes from £8 to £215, has been set up by husband and wife team Annu and Stanley Chukwu, who got the idea when they went travelling around LA and realized there was no way of getting the clothes the stars were pictured in anywhere in Britain. Annu said: “Previously, when I was working in an office, I managed to buy all my Christmas presents on the net at work and it gave me the idea of offering an online service and making the clothes available in Britain.”

Annu, 27, of Chelsea, added: “We are obsessed with celebrities. If you can wear a celeb’s outfit you feel like a star for the day. What celebrities have costs a million dollars. It’s exactly the same for a fraction of the price. Women are completely celebrity-driven. It gives people a different option. It’s not the high end – it’s inbetween chic.”

Prior to launching the website Annu and Stanley set up a pilot website called USAstyle4u.co.uk to test the market and employed just one buyer. They had an overwhelming response so decided to recruit another three buyers and set up a full service, which went live on Monday. The pilot enabled users to get hold of some of the clothes but now they get hold of all the clothes that they know will sell well that are worn by the stars.

The buyers know all the celebrities’ stylists and designers so they are able to get the clothes immediately – in two days – if more than one outfit has been made. If not the buyers secure exclusive rights to get the clothes cut.

Annu said: “We couldn’t believe how huge the demand was. One Cambridge student spent over £2,000 on clothes. And an office worker in Ireland spent £1,000 on outfits. We had a huge number of hits in the first month so we knew the demand would be there to set up a full service.”

During the six month pilot project the most popular item was a pink and white chemise top worn by Paris Hilton made by Underglam and costing £65.99. More than 300 have been sold through the site.

Another popular item this summer has been an Edwardian short-sleeved blouse seen on Jessica Alba Costing £74.99. A range of T shirts designed by Mandy Moore and worn by Jennifer Aniston and Christine Aguilera has proved popular. It costs £55 and is available in green and blue. It had lyrics from a Blondie on it. Other popular items include flip flops with a diamante in the middle, worn by Eva Longoria, and costing £39.99.

On offer is everything from belts to ear rings and top designer dresses and suits, boots and bikinis.

Annu said: “As soon as it is in the American mags we get hold of the items so when the pictures appear in magazines here we can cope with all the requests.”

One of those who has used the website, student Aysha Sparks, 28, of Stoke Newington, said she was delighted with the orange and white polka dot dress costing £215. She said: “I loved it. I wore it for a wedding. I didn’t want to wear something that other people wouldn’t be wearing. Everyone asked where I got it from. It felt like being a celeb for the day.”

Clothes by the big fashion houses such as Dolce and Gabbana and Chloe aren’t featured as they are available already.