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Seer & Partner Eye Institute, Inc.

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Seer & Partner Eye Institute Develops World’s First Cosmetic Eye-Whitening™ Surgery for Sufferers of Chronic Red Eyes

Dr. Bong-Hyun Kim, founder of Seer & Partner Eye Institute, develops the world's first permanent Cosmetic Eye-Whitening™ surgery, to treat sufferers of chronic red eyes. From his clinic in Seoul, Korea, he treats a growing number of foreign clients from places as far as Britain, Australia, the U.S., Canada and other parts of Asia and Europe.

Seoul, Korea, South, December 03, 2009 --( Before Dr. Bong-Hyun Kim developed his original Cosmetic Eye-Whitening™ procedure, 13 years ago, effective treatment for sufferers of chronic red eyes was not available. The procedure takes less than 15 minutes and rids the eyes of unsightly veins that can cause redness and irritation. This procedure is the first of its kind in the world and for sufferers of this often debilitating condition, it is a godsend.

Cosmetic Eye-Whitening™ is permanent and painless and patients can expect to see results in as little as two weeks. Existing treatments typically employ medicated eye-drops, which, in many cases, are temporary at best, and may even exacerbate the problem.

“Bright eyes, indicators of good health, can significantly improve the way we look, taking years off the face. Aging, the environment, or genetics are often to blame – chronic redness can now be permanently eliminated with Cosmetic Eye-Whitening™ surgery,” says Dr. Kim. He points out, “Cosmetic Eye-Whitening™ can also alleviate the pain and irritation associated with redness of the eye. Not just cosmetic, the surgery has its practical purposes as well.”

Dr. Kim, the founder of Seer & Partner Eye Institute in Seoul, will eventually bring his expertise to the west, with his eye on the U.S. – plans are still in their preliminary stages. In the meantime, Dr. Kim will communicate with his international patients via the web. Already, many of his patients come from as far as Australia, Britain, the U.S., Canada and Asia. “With the quality of digital cameras today, patients can photograph their eyes and email their photos. We are able to determine a patient’s eligibility online before they buy a ticket to Korea.”

Dr. Kim’s Cosmetic Eye-Whitening™ surgery was introduced in the U.S., as the world’s first Cosmetic Eye-Whitening™ procedure, at the 2008 American Society for Cataract & Refractive Surgery (ASCRS) in Chicago, Illinois. It is an option worth investigating when conventional treatments are not producing desired results.

Seer & Partner Eye Institute, Inc., founded by Dr. Kim, specializes in Cosmetic Eye-Whitening™. Doctors interested in Cosmetic Eye-Whitening™ have sought the advice of Dr. Kim, whose other specialties includes, cataract surgery, phakic intraocular lens implantation and presbyopia correction. He is also the innovator behind the BH Kim Intraocular Mirror™ and the Near Infrared Operating Microscope™ (NIOM). A fellow of the Massachusetts Ear and Eye Infirmary, Harvard Medical School, Boston, Massachusetts, Dr. Kim has also received awards from the American Society of Cataract & Refractive Surgery (ASCRS) and the European Society of Cataract & Refractive Surgery (ESCRS). For more information please visit:

For media inquiries, interviews and more information on Seer & Partner Eye Institute, Inc. and Cosmetic Eye-Whitening™ please contact:

Jules Jun

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Jules Jun

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