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Help put smiles on hundreds of underprivileged children in New York City's shelter system this holiday season by contributing and attend their first annual toy drive gala December 17, 2009.

New York, NY, December 03, 2009 --( is hosting its first annual toy drive gala Thursday December 17, 2009 at The Living Room Lounge (2055 Fulton Street Brooklyn, NY) in response to the urgent need of struggling families. Toy donations will directly impact underprivileged children in New York City’s Shelter System. Wrapped toys will be collected at the event in exchange for giveaways.

Darryl “Hollywould” Alexander and Osiris Cruz, CEOs at discussed the vital need for toys this holiday season. So they decided to create ThePhresh Toy Drive, a charity organization geared to help give hundreds of underprivileged children toys on Christmas Day. “The toys and monetary donations we receive from this drive will lift the hearts and spirits of the children and their families this holiday season.”

ThePhresh Toy Drive will help alleviate pressure on families that would have had to choose between purchasing holiday gifts and necessary needs, such as food. So the CEOs at is deciding to use 50% of the future proceeds from the toy drive gala to purchase gifts for these underprivileged families.

For more information or to make your donation please log on to this web link

Contact Information
Darryl Hollywould Alexander
917 569 7044

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