Orlando, FL, December 04, 2009 --(PR.com
)-- Channel Intelligence (CI) (http://www.channelintelligence.com/) today announced Cyber Monday sales data for its aggregate base of retailer customers as well as a breakdown of sales data according to retailer size. Comparing Cyber Monday 2009 to 2008, CI retail customers on average enjoyed an 83 percent increase in sales. Looking at total sales, Thanksgiving Day still reigned with the highest consumer spending followed by Black Friday and Cyber Monday.
Cyber Monday’s 83 percent jump this year was higher than Thanksgiving’s 67 percent and Black Friday’s 70 percent increase over last year. While Cyber Monday’s percentage growth year over year was higher, totals sales fell well below both Thanksgiving and Black Friday’s, confirming the trend that more consumers are shopping earlier in the holiday season this year. The shift is occurring in large part due to the extensive pre-Thanksgiving and Thanksgiving-only deals found online this year.
CI’s exceptional overall customer performance was driven primarily by its large-scale retailers. (Those comprising the top 25 percent of CI’s retail customer base.) The sales of CI’s mid-sized and small–tier retailers this past week more closely aligned with industry averages, though still higher than those reported by ComScore. Thanksgiving Day sales by CI’s mid-sized and small-tier retailers increased 11 percent, while Black Friday sales rose 18 percent and Cyber Monday sales saw a 25 percent year over year increase.
Channel Intelligence CEO Rob Wight said, “As expected, Cyber Monday sales were up significantly over last year, but Thanksgiving Day still remains the highest in terms of total sales. Digging deeper, it became clear that the top-tier retailers are seeing extraordinary gains this year, while small and mid-tier retailers saw more moderate increases. We’re pleased to see so many of our clients achieve such success this early in the holiday shopping season.”
CI’s premium roster of retail customers includes HP Home and Home Office, Best Buy, OfficeMax, Neiman Marcus, Spiegel, Sears, Drs. Foster and Smith, Northern Tool + Equipment, Target, Golfsmith, ShoeMall, The Children’s Place, Lane Bryant, Advance Auto Parts, West Marine, ShopNBC, Things Remembered and hundreds more.
*Data reported in this press release compares the year-over-year daily same-store sales results for Thanksgiving Day, Black Friday and Cyber Monday.
About Channel Intelligence (CI)
CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics, CI offers the most complete set of performance-based commerce services in the industry. The company, through its proprietary Ad Network, also drives $2B annually in referred sales from leading manufacturers to retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packed goods. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.
Channel Intelligence, Inc.