Shock & Oar Debut Proves Popular Around the Globe

Fremantle, Australia, December 05, 2009 --( Shock & Oar, the Australian Nautical & Leisure Wear Brand, has celebrated six months of trading in its flagship store in Fremantle, Western Australia. Yet another milestone for the Aussie Brand as it establishes itself in the international clothing and lifestyle market.

Shock & Oar Managing Director Brendon Westerhout says the brand has touched-down in almost every continent in the world.

“So far our customer base has stemmed from six of the seven continents, with overseas visitors keen to take home a piece of Aussie nautical style,” he said. “We are yet to greet customers from Antarctica, but given our proximity to the southern-most continent, it’s just a matter of time!”

In spite of opening its door amid the global economic downturn, Shock & Oar has been well received by locals, national and international visitors alike.

“Our customers have likened our store’s look and feel to a Polo Ralph Lauren store,” said Brendon. “This is a great complement that captures our mix of classic style and casual elegance.”

“We consider Shock & Oar as the unique Australian equivalent of overseas brands such as Nautica, Crew Clothing Company and Paul & Shark. And where better to start than Fremantle, a beautiful and vibrant port city renowned world-wide as home of the successful 1983 America’s Cup team and ’97 Cup defense,” he said.

With an enthusiastic and loyal customer base, Shock & Oar is well on its way to becoming the iconic Australian Nautical & Leisure Wear Brand.

The Shock & Oar store is open 7 days at 9 William St Fremantle, Western Australia. International customers can see the range and purchase online at or contact them at

Contact: Brendon Westerhout
Phone + 61 (0) 414 685 640

Shock and Oar
Brendon Westerhout
+61 (0) 414 685 640