Sunnyvale, CA, December 04, 2009 --(PR.com
)-- Zikpot arrives in the United States
In the wake of the social networking boom comes Zikpot. Following the success of social networking sites to promote new music by showcasing artists and bands, Zikpot is a social networking site designed to entertain music fans and to help promote new talented artists.
Zikpot.com is based on the idea of a "Music Share Game". Through playing Zikpot’s stock market parody, users can discover the excitement of stock market trading and become part of the rise of new musical stars.
Music fans can buy shares in their favorite artists using Zikpot’s virtual currency, the “i-dollar” (i$), and track the change in the value of their investments, based on the success of record sales. The more well-known an artist becomes, the more i-dollars they will be worth. Artists who are already successful – Mika, Rihanna, Madonna, and so on – are safe bets, and can be expected to slowly increase in value, just like a blue-chip stock. To make big profits though, the music lover must discover and invest in new talents and rising stars. These rising stars are easy to find – Zikpot is home to more than 16,000 unsigned artists so far, all hoping to showcase their music.
When a music fan earns i$ through wise investments, they can then redeem them in the form of prizes.
Zikpot was born in response to the ongoing piracy problems faced by the music industry. Artists often suffer because their work is distributed freely on the internet, and internet users are blamed for letting this piracy continue. According to Aymeric Auffray, founder of Zikpot, the solution is "To interest the internet user in the success of the artist, and allow him or her to become involved in promoting them".
With this in mind, the aims of the site are:
• To predict new trends in the music market, using the statistics gathered from the site.
• To promote new artists.
• To encourage investment in new talent by music enthusiasts.
In order to achieve these goals, Zikpot must be supported by music fans. The creators of the music stock market are publicizing it through a range of means – viral marketing, social networks, sms, blogs, etc. – and hope that music fans throughout the US will be drawn to Zikpot by the prospect of discovering new music and winning prizes. In France, the Zikpot community already boasts 2.5 million page views per month – and 60,000 members betting on the potential of more than 16,000 artists.
The Zikpot Team
Zikpot was created by four former colleagues who met while they were working for Hewlett Packard and were brought together again by their interest in new music:
• Aymeric Auffray - Founder and President of Zikpot – Web Manager with Hewlett-Packard for more than 8 years
• Yonathan Malet – Marketing Director - coming from the Master's HEC Strategic Management
• Frédéric Chinouilh – Lead Web Developer
• Luc Epaulard - Music Producer
An investor also helped Zikpot from day one, helping it to get off the ground.