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Venture Out Tours

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Vertical Response Names Venture Out Tours Outstanding Customer in the Quarterly Checkie Awards

Venture Out Tours announced today that it has been recognized for its outstanding marketing success in the travel & tourism industry with a Checkie Award from VerticalResponse, Inc., a leading provider of self-service email marketing, online survey and direct mail solutions for small businesses. The Checkie Awards recognize VerticalResponse’s outstanding customers across multiple industries that have achieved excellence in email marketing.

San Francisco, CA, December 10, 2009 --( Venture Out is an international tour operator based in San Francisco which specializes in designing and operating unique, upmarket group tours around the world for gay and lesbian travelers and friends. They use Vertical Response to build their opt-in list on their web site and to send regular email broadcasts to their list with news and specials about their worldwide tours.

"At VerticalResponse we see examples of outstanding marketing campaigns being sent by our small business customers every day—so we created the Checkie Awards Program to publicly acknowledge the great work they are doing with VerticalResponse products,” said Janine Popick, founder and CEO of VerticalResponse. “As a small business, VerticalResponse understands the value of being recognized for marketing success, and we’re proud to announce that Venture Out Tours is among the winners of the Checkie Awards Program.”

Checkie Awards are given out each quarter to VerticalResponse’s most outstanding customers to recognize the creative work they do every day to build their respective businesses and keep small business a vital part of the economy.

The criteria used to evaluate award winners was broken down by category, and designed to recognize marketing success in both creativity and results:

- Email: Award based on number of campaigns a month, email open rate, and clickthrough rate
- Postcards: Award based on creative design, call to action, and headline
- Surveys: Award based on design and responses

“Vertical Response has been a tremendously useful tool in our email marketing efforts. We’ve been using them since 2002 and have greatly cut back on less productive print marketing campaigns,” according to Robert Driscoll, the owner of Venture Out who founded the company 12 years ago.

The VerticalResponse Checkie Award Program recognized 65 award winners across the following industries: Advertising Agency, Business Supplies, Construction, Consulting, Education, Entertainment, Finance/Insurance, Health Services, Legal/Law, Life Coach, Manufacturing, NonProfit, Publishing, Real Estate, Restaurant/Bar, Retail Services, Software/Hardware, Sports/Fitness, Travel, Wholesale/Distributors and Winery/Wine Retailer.

For more information about the VerticalResponse Checkie Award program, go to:

About Venture Out Tours
Venture Out designs superlative, unique, guided vacations to a variety of countries for savvy gay and lesbian travelers who desire the stress-free ease of an organized small-group tour and who like their comforts. Their trips are insightful, fun, and casual. And while they relieve guests of the effort of planning a finely tuned vacation, travelers don't feel like a sheep on the tours. Their aim is to enable guests not simply to see a destination but to experience it and appreciate it.

Now in their 12th year Venture Out currently offers superb escorted vacations in nine countries. Their trips offer a cultural and/or an easy adventure focus, and the vibe is always casual. The size of Venture Out’s tour groups is always kept small — usually 12 to 15 participants maximum. Special emphasis is given to fine accommodations and meals as well as the excellent guides who lead their trips.

Trip themes include cultural and history tours, nature trips, river cruises, wildlife safaris and more. Venture Out welcomes all curious, open-minded, fun-loving travelers — singles, couples, and friends traveling together. They have received several awards over the years from the gay travel media — both editors’ choice and readers’ choice recognitions. For additional information, please visit

About VerticalResponse
VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product bundles email marketing, online surveys and direct mail postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

Contact Information
Venture Out Tours
Robert Driscoll
415 626 5678

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