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Keyed-Up Motorsports in NASCAR Sprint Cup Series Partners with Wild Sports Marketing

Relationship gives the No. 90 Chevrolet Impala team owned by Raymond Key strong marketing, public relations, and sponsorship procurement support.

Mooresville, NC, December 10, 2009 --( Keyed-Up Motorsports, fielding the No. 90 Chevrolet Impala in the NASCAR Sprint Cup Series, announced today it has formed a partnership with leading outdoor sports marketing agency Wild Sports Marketing.

The Keyed-Up Motorsports No. 90 car is set to make its Sprint Cup Series debut at the 2010 Daytona 500 and is continuing its search for full-season funding. Wild Sports Marketing president Mark Murphy will work closely with Keyed-Up Motorsports Director of Marketing Zac Boals to develop and implement innovative marketing and public relations strategies for the NASCAR team.

Wild Sports Marketing Director of Business Development Steve Moberly will also work closely with the Keyed-Up Motorsports marketing staff to identify and secure mutually-beneficial, dynamic sponsorship opportunities. The Keyed-Up Motorsports No. 90 car plans to be competitive on the track and will race to win, which creates a high-profile and affordable marketing platform to promote sponsors at the highest level of NASCAR racing.

“Keyed-Up Motorsports is extremely excited about our partnership with Mark (Murphy) and his highly-regarded team of sports marketing professionals at Wild Sports Marketing.” said Boals, “I’ve been watching the work Mark and his team have been accomplishing in the outdoors industry for quite some time, so when it came time to partner with a sports marketing agency the choice was an easy one. Keyed-Up Motorsports looks forward to a long-lasting relationship with Wild Sports Marketing.”

About Wild Sports Marketing
As a premier sports marketing agency for the hunting, fishing, and outdoor sports industries, Wild Sports Marketing (WSM) builds long-lasting relationships with some of the top brands in sports and entertainment. With our entry into motorsports and the partnership with the NASCAR Sprint Cup Series team Keyed-Up Motorsports, WSM will continue to offer the top-notch personalized service that all our clients have become accustomed to. For more information about Wild Sports Marketing on the web, please visit:

About Keyed-Up Motorsports in the NASCAR Sprint Cup Series
Founded by prominent Virginia businessman Raymond Key, Keyed-Up Motorsports in the NASCAR Sprint Cup Series is the sister team of Key Motorsports, a NASCAR team owned by Key’s older brother Curtis. Keyed-Up was formed in 2009 to expand the Key family-owned racing operations to the top three tiers of NASCAR. Fielding the No. 90 Chevrolet Impala, Keyed-Up Motorsports plans to race to win and will make its highly-anticipated NASCAR Sprint Cup Series debut in the 2010 Daytona 500. For more information about Keyed-Up Motorsports on the web, please visit:

Contact Information
Wild Sports Marketing
Mark Murphy

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