Pai Solebille Forays Into Mobile Phone Retail Space via Obil Mobiles

Pai Solebille, an IT consultancy company has decided to expand the operations of, a retailer of mobile phones and accessories is privately funded by Pai Solebille.

Cambridge, United Kingdom, December 12, 2009 --( Pai Solebille founded in 2006 at Cambridge is a leading player in the IT Consultancy and social media sector. Most of the clients of Pai Solebille are from the telecoms domain.

Pai Solebille’s extensive expertise in the social media sector has benefited The site has its own support centre on Twitter, one of the few to provide this facility. This helps customers engage better with the site.

Founder Roshan Pai Ramesh outlining the strategy said: “In a recession customers look out for bargains. They are spending more time actively comparing prices for the products they wish to own. They want quality products at a cut price. satisfies this specific need by providing mobile phones a lot cheaper than most other retailers. It’s a win-win situation.”

“Low pricing and great customer service is key to our business strategy. In the low and mid range segment we strive hard to keep our prices at least 30% cheaper than most other stores. The margins per sale are smaller, but higher volumes make up for that. We also actively engage with customers via social media tools like Twitter and Facebook. We want to take white labelling to the next level.”

The next step for is to expand its operations in the mobile broadband and business mobile phones sector. Work is already underway to incorporate these onto the site.

To find out more about the mobile phones venture visit . To find out more about the parent company Pai Solebille, visit .

Media Manager
T: 0044-1223-364095| Email:

Available for interviews
- Roshan Pai Ramesh, Founder

Pai Solebille Global Service Ltd
1st floor offices,
Austin House,
43 Poole Road,
Dorset, BH4 9DN
United Kingdom

Phone: 0044-1223-364095

About: is a retailer of mobile phone handsets in the UK, supporting the six major service providers viz. O2, Orange, T-Mobile, Virgin, Vodafone and Three.

Pai Solebille Global Services Ltd
Roshan Pai Ramesh