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Making Media Work Through Music: CCP at Asia Televison Forum

Digital Future Series Conference – “The Role of Music in Film and TV,” Dec 2. Masterclass and Workshop with China Directors Li Qiankuan and Xiao Guiyun, Dec 3.

Singapore, Singapore, December 12, 2009 --( The Centre for Content Protection (CCP) conducted the Digital Future Seminar Series Dec 2 to engage the digital distribution industry at the Asia Television Forum(ATF) in Singapore.

“The DFS Series seminar was an opportune moment to discuss digital business models across the film, TV and music industries,” says Isa Seow, Managing Director, Centre for Content Protection.

Speakers reiterated that paramount to the success of media industries is the role of music. “It is critical that musicians can earn income,” said Mike Ellis, President, Motion Picture Association (MPA) Asia Pac. Music can help media industries to grow and vice versa. It costs USD $200 million to make a movie, yet the majority of movies that go out are losing money. The challenge and opportunity lies in the fact that 16% of movie revenues come from cinema, and the remaining 84% from home entertainment. “Our collective futures depend on (our ability to adapt to) the digital transformation that’s going on,” Ellis told the industry players gathered at the conference.

Five times Golden Rooster winner Li Qiankuan emphasized to the audience of media industry players how the integration of music with regional and national features was crucial for a merger between western and eastern music. Dick Lee referred to his personal experience in championing the inclusion of Asian elements in pop music. He cited Japan for becoming the undisputed leader of Asian pop culture by picking up the best of American pop culture and “refitting it to Japanese size.”

Qiankuan, who is the President of the Shanghai International Film Festival’s Jury Board, and Xiao Guiyun, member, China's National Film Approval Board, later conducted a film masterclass and workshop Dec 3 with MDA support. The masterclass provided an understanding of China’s film industry followed by an overview of opportunities for partnerships and proposals in the industry.

Talks are on with MediaCorp to get airtime for local talent, said Yeo Chun Cheng, Chief Information Officer, MDA, and the second round of proposals for music has just opened. “But I don’t think the government is the solution to everything,” he said. “Be careful of government officials telling you what is to be done.” The solution was instead, to be “really, really good at what you do.”

The DFS seminar is an initiative under the MoU signed with the Media Development Authority(MDA) Sept 9, as part of MDA’s agenda to develop a conducive business environment with a robust intellectual property regime and a pro-business regulatory framework.

Event: Digital Future Series Conference at the Asia Television Forum Theme: The Role of Music in Film and TV; Date: Dec 2

Location: Suntec City Convention Centre

Speakers included: Film producers and directors; Charles J. Sanders, Esq. Songwriters Guild of America; Nina Ossoff, songwriter; Mike Ellis, President and Managing Director, Motion Picture Association (MPA) - Asia Pacific; Li Qiankuan, Chairman of China Film Association and Head of the China Film Foundation; Dick Lee, composer; Frank Rittman, Regional Legal Counsel and Deputy Director of the MPA - Asia Pacific; Leong May Seey, Regional Dir(Asia), International Federation of the Phonographic Industry (IFPI); Michael Hosking, CEO, Midas Promotions; Yeo Chun Cheng, Chief Information Officer, MDA; Bernard Lanskey, Director, Yong Siew Toh Conservatory of Music; Isa Seow, Managing Director, Centre for Content Protection (CCP); Philip Wu, Executive Chairman of GRID MMS Pte Ltd; Allan Nicholls, Department of Graduate Film, Tisch Asia; Lim Sek, |Chief Executive, Music and Movement (S) Pte Ltd
Event: Masterclass and Workshop with China Directors Li Qiankuan and Xiao Guiyun, Dec 3

Masterclass Theme: Understanding the Film Industry in China
Workshop Theme: Film and Partnership Proposals
Location: Ngee Ann Auditorium, Asian Civilisations Museum

About CCP: Established in 2007, the Centre for Content Protection (CCP) is a consortium committed to shaping AsiaPacific’s digital future through innovative technologies that provide secure ways for consumers to enjoy anywhere, anytime access to their favourite movies and television programmes.

As a neutral yet authoritative source of information on the latest content platforms and protection measures worldwide, the Centre fosters awareness and cooperation amongst various academic, governmental and industry organizations as well as consumer groups in order to implement best practices and solutions region-wide.

Primary Advisory members are Astro, Fujitsu, Motion Picture Association of America, Nagravision, NDS, ST Microelectronics, Thomson, Verimatrix and Walt Disney Pictures.

Contact Information
Centre for Content Protection
Anna Thomas
(65) 6777 2854
Junaidah Arifin, Assistant Coordinator, Centre for Content Protection, 21 Science Park Road, Science Park 2, The Aquarius, Office Suite11, #02-01, Singapore 117628.

Fax: (65) 6255 1838’

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