New York, NY, December 16, 2009 --(PR.com
)-- Autostraddle.com, the new go-to website for lesbian, bisexual and otherwise-inclined women, announces the launch of Technostraddle (www.autostraddle.com/technostraddle), a technology, gadgetry, gaming and design blog targeting a female market previously underserved by mainstream media.
Autostraddle.com, a subsidiary of The Excitant Group LLC, has experienced unprecedented evolution and growth, with a stylish and multi-faceted redesign that was introduced only seven months after a March 2009 launch. Technostraddle advances Autostraddle’s reputation as a forward-thinking media movement armed & ready to challenge cybercultural norms, reinvent how women use the web and facilitate “outsider” discourse in order to shatter pre-existing stereotypes.
“For too long, marketers have clung to the outdated and possibly even imaginary notion that women aren’t interested in this stuff,” says 23-year-old Technostraddle editor-in-chief Taylor Speer. “But Technostraddle will be a place where women feel their passions & interests are taken seriously.”
Taylor offers her unique spin on “gadgets, tech and all things geek — comic books, outer space, the whole nine yards!” to a tenacious and dedicated team already covering entertainment, news, activism, arts, culture and social issues for the mothership site, Autostraddle.com, with a trademark irreverent, hilarious and queer sensibility. Taylor shares the mission: “My passions are constantly tempered by isolation and alienation even within seemingly like-minded spaces. But I know I’m not the only female geek out there.”
Two weeks in, it’s clear the market is ready & willing. With articles ranging from Team Autostraddle’s attempts to crash/understand Google Wave to Etsy’s letterpress holiday cards to “Why Comic Books Are Sexy Part One: Jean Grey, X-Men’s X-Sexiest Lady,” Taylor reports: “Our overwhelmingly enthusiastic reception within the first two weeks confirms what I already knew: there are a lot of women out there looking to see their interests addressed from a perspective that resonates with them.”
And what about that gay thing? Perhaps the queer perspective is a perfect place to start when attempting to reach women of all orientations on topics so firmly rooted in outsider culture and insider-knowledge. Taylor: “The parallel between being a geek and being gay is so striking it’s hilarious. It’s sometimes easier to come out as a lesbian than as a comic book lover or girl gamer.”
At Technostraddle, geek’s in and they’re out. Come on girls ... get your nerd on.
Unveiled in the spring of 2009, Autostraddle is now rapidly staking its claim as a revolutionary online destination and powerful brand for lesbian, bisexual and otherwise inclined ladies. Autostraddle aims to build community, report breaking news, promote talented artists, and support progressive activists. Autostraddle is pioneering a much-needed honest & intelligent feminist voice for a new generation of powerful women desiring a greater role in the mainstream cultural conversation. Autostraddle wants to change the web as we know it with emblematic style. Its articles, videos, interviews, recaps, roundtables and photoblogs cover Arts & Entertainment, News & Politics, Travel, DIY Culture, Women in Business, Fashion, Events, Style, Celebrity and more. Autostraddle is a top five nominee in the 2009 Mashable Open Web Awards for Best Online Magazine.