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National Youth Marketing Agency Pledges Funds to Charities in Second Annual "Give to Receive" Contest

Premise Immersive Marketing holds its second annual “Give to Receive” contest – a viral online effort to bring awareness to two charities: the BOOST Scholarship Fund and the Challenge Athlete Foundation.

San Diego, CA, December 17, 2009 --( “We make a living by what we get, but we make a life by what we give,” said Winston Churchill. For the second year, the members of San Diego-based Premise Immersive Marketing, a full service marketing agency that builds positive connections between brands and youth, are gearing up to give. The team has selected two deserving youth charities for its “Give to Receive” contest: the BOOST Scholarship Fund and the Challenge Athlete Foundation.

For the next two weeks, visitors to Premise’s Web site can vote at to decide which charity will receive a $500 donation. The runner up will receive $100. Participants can help others vote via the Web page’s ShareThis application, allowing the contest to spread virally via e-mail, Twitter, Facebook and more. Voting is open through Thursday, December 31.

“We never stand still at Premise – really. Static isn’t our style,” said Gregg Witt, creative director and founding partner of Premise. “We prefer to do something more actionable than ordinary holiday cards. Instead, in celebration of the season, our online ‘Give to Receive’ contest encourages the public and our clients to choose who will get Premise’s special holiday donation and help spread the word.”

One potential recipient is the BOOST Scholarship Fund, which the Premise team selected because of their huge passion for after school enrichment programs. BOOST, or Best of Out-of-School Time, is designed to support professionals that work with kids outside of regular school hours. Through the Scholarship Fund, the organization is able to offer quality professional development opportunities for teachers, after school workers, non-profits and community-based organizations, such as YMCAs and Boys & Girls Clubs. BOOST allows participating professionals to enhance their own development, while providing key opportunities for youth, families and communities.

As advocates for an active lifestyle at any age, several Premise team members were passionate about the Challenge Athlete Foundation (CAF). With 35 million people living with a physical challenge in the United States, this foundation helps physically challenged people gain access to specialized athletic equipment, which is often cost-prohibitive, and to the enhanced self-esteem that comes from participation in sports. CAF focuses on giving those with the desire to live active, competitive lifestyles every opportunity to compete in the sports they love.

Last year’s Premise “Give to Receive” contest, with winner Element Skateboards’ Elemental Awareness and runner up The Partnership for a Drug-Free America®, was a successful viral campaign that resulted in thousands of online engagements.

Premise Immersive Marketing is a full service marketing agency that builds positive connections between brands and youth. Premise projects impact youth consumer segments from the inside out to provide brands an authentic foundation within youth culture. The agency manages a complete set of assets and capabilities in youth market strategy, research and cultural insights, word of mouth, digital engagement, experiential marketing, creative services and educational programs. The global Premise Observers Youth Network provides a valuable conduit to influential youth and their communities. For more information, visit or call 619-233-7979.

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Premise Immersive Marketing
Sandy Young

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