Charlotte, NC, December 25, 2009 --(PR.com
)-- The Targeted Group was a sponsor for the 2009 Pinehurst Diamond Invitational presented by the Nielsen Travel Group, Successful Meetings, MeetingNews and Incentive publications. The exclusive gathering, held at the Pinehurst Resort in North Carolina, was designed to connect and educate corporate executives, meeting planners, hoteliers and CVB’s. The agenda included a golf tournament, networking opportunities and educational seminars.
Richard Brasser, President and CEO of The Targeted Group, utilized his social media expertise and knowledge to deliver an informative presentation entitled, “Viral Marketing and Its Impact on Meetings and Events,” which was met with much enthusiasm. “Richard’s presentation was exactly what the event marketing world needs to hear right now. His strategy for driving engagement from in-person events to ongoing relationships within an online environment is not only innovative for the industry today – it is quickly becoming essential,” quoted Ken Schmalz, Managing Partner of S&A Event Services and Tournament Director for the Diamond Invitational event.
In addition to the speaking engagement, The Targeted Group also provided a unique experience for the participants of the Diamond Invitational golf tournament. A recording of every golfer’s swing was captured on the course and a full motion video golf lesson was created by The Targeted Group’s PGA professionals. An interactive email campaign was then launched to drive participants to a custom online community, where they could view their lessons and special offerings from the event’s presenting sponsor, the Nielsen Travel Group.
Results from the program have been in line with The Targeted Group’s excellent record of impressive numbers. To date, over 78% of the tournament participants have accessed the online community and have returned to view their lesson an average of 3.86 times. This remarkable post-event online engagement rate is testimony to The Targeted Group’s excellence at bridging the prevalent industry gap between offline and online relationships.
The Targeted Group helps companies drive engagement and foster communication through a combination of online communities, social media and interactive content. Their proprietary platform is a state of the art, highly modular, highly scalable online community solution that allows companies to connect and deepen relationships with their target audience. For more information, please contact The Targeted Group at 866.738.8768.