Pro-Mark Launches New Website, Designed by Aniden

New website allows users to quickly become immersed in the Pro-Mark brand experience.

Houston, TX, January 06, 2010 --( Recently, Pro-Mark officially launched a new website designed by Aniden Interactive. For over fifty years, Pro-Mark has revolutionized the drumstick industry and has a following of fans ranging from musician students to rock stars. Their products are available at music stores all over the world, in over 100 countries. Pro-Mark’s new website creates a platform to engage Pro-Mark fans with links to videos, artists, events, products and news.

“We are thrilled to announce our new website launch. Aniden’s website design and implementation unquestionably showcases Pro-Mark’s true brand and we can’t wait to start connecting with our fans on a more personal level,” says Maury Brochstein, Pro-Mark’s President.

Aniden followed a unique process when designing the new website. After the brand’s audience was identified, Aniden created a user flow by linking the sitemap structure to each user type. This guaranteed a satisfying user experience for all visitors. Aniden focused on five components for Pro-Mark’s online brand strategy: website design, search engine optimization, information architecture, user experience and content. Pro-Mark’s new intuitive interface creates an immersive experience for fans and allows for a relationship to develop between fans and the Pro-Mark community.

“We are pleased with the results provided for Pro-Mark and look forward to helping them drive brand awareness and increased community participation within their industry. These types of tools help companies succeed within the market and drive market leaders ahead in a competitive environment,” says Don Metzger, Aniden’s President.

Aniden Interactive is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who help expedite product life cycles and elevate brands. Aniden Interactive’s User Interface, Information Architects and User Experience experts design, develop, and deliver intuitive digital experiences, enabling users to quickly accomplish tasks and access information while building consumer loyalty.

Pro-Mark Corportation is the world’s largest manufacturer dedicated exclusively to the design, production, and distribution of drumsticks, mallets, and percussion accessories. The company was founded in 1957 by Herb Brochstein, a drummer and drum shop owner and remains a family-owned business. For more information, please visit or e-mail

Aniden Interactive
Helen Pina