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Eleven Engineering, Inc.

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Eleven Engineering Launches TRiK Electromagnetic Music™, the New High-Fidelity Wireless Audio Standard for Portable Devices at the 2010 Consumer Electronics Show


Las Vegas, NV, January 07, 2010 --(PR.com)-- Eleven Engineering, an Edmonton, Canada based fabless semiconductor company announces TRiKTM, a new personal wireless standard that specifically targets portable music sources. This technology has been developed under the working code name "Cecille." TRiK enables a myriad of wireless accessories for mobile phones, MP3 players, notebooks and netbooks. TRiK has been honored by the CEA with an Innovations Award for Enabling Technologies at the 2010 CES.

"This year over a Billion personal audio sources will be sold worldwide, and that doesn’t include netbooks," said John Sobota, CEO of Eleven. "These devices are the constant companions of the user. TRiK allows the music content to be sent wirelessly to headphones, powered speakers, audio receivers, or just about any device our program partners can come up with," Sobota continues; "It's an unmistakable trend; portable electronics are in, and fixed appliance electronics are out."

Eleven will be exhibiting in the iLounge Pavilion – LVCC North Hall, Booth 4219.

About TRiK

The TRiK audio stream is very high quality audio – the highest quality audio files will be transported without any noticeable degradation of quality. TRiK is a "same room" platform with the transmitter and receivers in the same room as the user. The transmitter can bond with up to four receiving devices. "Imagine this scenario," said Phillip Jacobsen, VP of R&D, "You’ve got your iPhone streaming Internet radio through to your Home Theater, and then you walk into your kitchen. The powered speakers in your kitchen then take over, playing your music while you make a sandwich. Then you go out on your patio to enjoy your lunch, where the audio is again played by another TRiK receiving device. All the while, your iPhone® stays in your pocket!" This is "follow me audio" putting control of the content right in your hand: on your MP3 player, iPod® / iPhone®, BlackBerry®, etc. No muss, no fuss.

From its conception, TRiK has been developed to provide superior signal robustness (quality of service) and coexistence (friendliness to other devices sharing the radio band). Because TRiK operates in the very crowded 2.4GHz band, Eleven uses their patented protocol Walking Frequency DiversityTM (WFDTM) to avoid signal interference or "drop-outs." This protocol incorporates Eleven’s proprietary spread spectrum frequency hopping, which hops channels 200 times per second. Eleven’s recipe ensures uninterrupted audio delivery and minimal impact on devices sharing the band by including adaptive frequency selection and ARQ. This technology avoids collisions with other devices so effectively that Eleven has no qualms about doing live demos in the heavily RF-saturated environment of their iLounge booth at CES. Eleven believes that TRiK will deliver best class quality of service and coexistence – resulting in high consumer satisfaction and success for program partners and their retailers.

Transmit Side

The Consumer Electronics industry is all about speed to market. Products are developed at a frenetic pace. To simplify Eleven’s program partners’ development schedules Eleven is now supplying three varieties of miniature transmitters. The transmitters are shipped complete, tested, and in-plastic-enclosure. The TRiK Transmitters for iPhone/iPod are being designed to meet Apple's stringent Made for iPod and Works with iPhone requirements. Eleven is also completing the EMI testing required to satisfy world-wide regulatory bodies. Because TRiK partners don’t have to worry about designing/manufacturing the transmitters, they can focus on creating great, innovative receiver products (speaker systems, headphones, block amplifiers etc.). Eleven will be adding more transmitter types throughout 2010 and beyond.

Receive Side

Receiver components are currently being supplied to program partners for products to be introduced at this CES and in Q1, 2010. These are complete RF solutions, integrating the wireless processor, radio, and all other RF components into a single package. The extreme small size of the parts and their low power draw will ease the integration into any portable device. Eleven envisions that their partners will incorporate TRiK receivers into virtually anything: speakers in many styles and multipoint configurations, all types of headphones, home theater systems, sound bars, subwoofers, AVRs and car audio systems ... anything that can reproduce audio!

About Eleven Engineering, Inc.

Eleven Engineering, based in Edmonton, Canada is a fabless semiconductor company specializing in wireless baseband processors and digital wireless audio SiPs and modules. By leveraging its XInC™ family of multithreaded embedded processors, Eleven has become a global leader in digital wireless audio. Eleven's wireless audio product line includes both module and System-in-Package (SiP) types, providing developers with drop-in solutions for a wide range of wireless audio applications in Home Theatre, Multi-room, Portable (iPhone & iPod), Pro and Karaoke markets. The SiP and module products employ Eleven's WFD™ ("Walking Frequency Diversity") robust communications protocol, which delivers best-in-class quality of service (QoS) and coexistence in both the 2.4 GHz and 5.8 GHz radio frequency bands. Eleven also offers evaluation kits, development kits, reference designs and engineering services to facilitate easy integration and reduced time to market.

At the 2010 CES, Eleven will be exhibiting in the iLounge Pavilion – LVCC North Hall, Booth 4219.

Private demonstrations will also be held by appointment at the MGM Signature Suites.

More information is available at: www.TRiKwireless.com

MySpace link – www.myspace.com/TRiKwireless

Follow us on Twitter – www.twitter.com/TRiKwireless

Facebook – www.facebook.com/home.php?#/pages/TRiK/256820647287?ref=ts

YouTube – www.youtube.com/TRiKwireless

To make an appointment at the MGM Signature Suites, contact:
Dave Lindberg
Lindberg@eleveneng.com
858-381-7862 – Mobile
702-427- 2479 - TRiK Wireless CES Express Service Line

Media Contact:
Ken Furst
Furstmarketing
Ken@furstmarketing.com
201-826-7402 – Mobile
201-74FURST – Google Voice
973-655-0260 – Office

iPhone® and iPod® are registered trademarks of Apple, Inc.
BlackBerry® is a registered trademark of Research In Motion Limited
TRiK Electromagnetic Music™, TRiK™ are trademarks of Eleven Engineering, Inc.

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Contact Information
furstmarketing
Ken Furst
973-655-0260
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