U.S. Winery Owner Will Speak at International Wine Conference in Spain

One of the founders and owners of Purgatory Cellars/White Owl Winery, (whiteowlwinery.com) of Birds, Illinois is one of four plenary speakers for the 2nd Annual Wine Pleasures Conference, to be held February 1, 2 and 3rd near Barcelona, Spain.

Birds, IL, January 12, 2010 --(PR.com)-- Joy Neighbors, Marketing and Public Relations Director for Purgatory Cellars/White Owl Winery will give a speech entitled “Get Media Savvy and Get Known,” on Tuesday, February 2 at 4:30 p.m. Neighbors will discuss how to add impact to wine marketing at little or no cost. With her twenty years experience in the media industry, Neighbors will share ideas on how to ratchet up a small company’s media exposure by utilizing press releases, blogs, social media, e-mails and special media events. Neighbors will also explain to participants how to pitch an idea to the media, how to handle a media interview and how to take that new exposure international. Neighbors speaks at conferences and workshops around the country on topics such as public relations, agri-tourism, non-traditional wines and small business team building.

The Wine Pleasures International Wine and Tourism Conference is packed with over 40 talks, workshops, symposia and posters, the event offers a state of the art exhibition of wine tourism related products, as well as a n “After Conference” social program which includes live blogging of the wine tasting. Over 200 participants are expected to attend from all over the world. The event will also be accessible to many hundreds more participants from around the globe through the Wine Pleasures website where the online audience can view the speakers in the main conference room and participate. Participants will be able to post comments and put questions to the speakers. Participants can also follow the event through the Wine Pleasures twitter account @winepleasures. Comments and blog links will also be posted on the Wine Pleasures Facebook Fan Page for people to view and add comments. For more information visit winepleasures.com

Purgatory Cellars/White Owl Winery
Joy Neighbors
(618) 928-2898