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Auroras Entertainment

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IPTV Service Provider Auroras Entertainment Signs Content Deals with Eight New Programming Partners


Kalispell, MT, October 19, 2006 --(PR.com)-- IPTV service provider Auroras Entertainment is pleased to announce that it has entered into digitization and transport agreements with The Outdoor Channel, The Sportsman’s Channel, MavTV, Trinity Broadcast Networks (TBN, Church Channel, JCTV, TBN Enlace USA and Smile of a Child), TuTV, and HRTV.

These agreements add to the suite of channels that Auroras brings to market for a total lineup of over 120 channels of broadcast content. Auroras has been conducting field trails since June of 2006 and anticipates that its full suite of IPTV services will be commercially available early in the first quarter of 2007.

Auroras has been at the forefront of working with both the new MPEG4 AVC standard and programmers. The end-to-end IPTV solution from Auroras completely addresses the two largest requirements imposed by content providers: quality and security. The Auroras solution provides all content in full resolution and securely encrypts that content all the way through playback at the consumer’s household. In addition, Auroras provides both programmers and operators with third-party audit capabilities, ensuring accurate settlement by all parties.

“Auroras is dedicated to providing our customers with the widest variety and highest quality of video programming channels available,” stated Diane Smith, CEO of Auroras. “Bringing The Outdoor Channel, The Sportsman’s Channel, MavTV, the Trinity Networks, TuTV, and HRTV into the Auroras solution is a large step toward achieving that goal. Strong relationships with these programming partners will be imperative in delivering the enhanced viewing experience that our IPTV customers and their subscribers will know and appreciate.”

“As the nation’s # 1 provider of outdoor lifestyle programming, we are pleased to expand our reach through Auroras, whose commitment to quality and diversity parallels that of our own,” said Amy Hendrickson, SVP of Affiliate Sales & Marketing for The Outdoor Channel.

“The advanced, on-demand infrastructure of the Auroras IPTV solution provides these networks with niche programming with a platform to build their brand, launch new on-demand services, create dynamic non-linear channels, and drive new revenue streams to consumers with a hungry appetite for content,” said Tracy Anderson, Senior Vice President of Content for Auroras.

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About Auroras
Auroras Entertainment provides a combination of services and technologies that enables service providers to deploy entertainment services to their customers over their existing broadband IP networks. The Auroras solution offers service providers up to a 90% capital expense reduction over a self-provisioned headend system. To provide these services, Auroras receives over 120 channels of video and over 40 digital music channels at its master headend. This content is encoded utilizing MPEG4 AVC and encrypted with 128 bit AES technology. This groomed content is delivered via satellite to the service providers’ site, where an IPTV Gateway is deployed. The content is then passed over the service provider’s network to a set top box in the subscriber’s home where the content is decrypted and viewed. The service includes Digitization and Transport Rights, wholesale Affiliate Rights, Video-On-Demand, IP Set Top Boxes, and complete 24/7 on-call and on-site customer support.

Auroras Entertainment was founded in 2003. Based in Kalispell, Montana, Auroras Entertainment also maintains offices in New York City, NY, Austin, TX and Seattle, WA. For further information contact Lou Fontana, Director of Marketing, lfontana@auroras.tv - Phone: (406) 752-6555 - www.auroras.tv

About The Outdoor Channel
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates The Outdoor Channel, ( www.outdoorchannel.com ) a national television network dedicated to providing traditional outdoor programming to America's 82 million anglers, hunters and outdoor enthusiasts. The Outdoor Channel features approximately 100 weekly programs featuring hunting, fishing and shooting sports, as well as off road motor sports and other related lifestyle programming. Nielsen Media Research estimates The Outdoor Channel's universe, through a combination of cable and satellite dish subscribers, to be approximately 28.2 million homes for October 2006. The company also owns and operates related businesses that serve the interests of viewers of The Outdoor Channel and other outdoor enthusiasts, including Outdoor Channel 2 HD, LDMA-AU, Inc. (Lost Dutchman’s) and Gold Prospector’s Association of America, LLC. (GPAA).

About Trinity Broadcast Networks
TBN is the world’s largest religious network and America’s most watched faith channel. Each day TBN offers 24 hours of commercial-free inspirational programming that appeals to people in a wide variety of denominations. TBN now reaches every major continent via 47 satellites and more than 12,000 television and cable affiliates worldwide. In the United States, TBN is available to 92 percent of the total households. Its website receives more than 25 million visitors monthly. In addition to TBN, the network owns and operates The Church Channel, JCTV, TBN Enlace USA, and Smile of a Child TV. For more information on TBN, visit www.tbn.org.

About TuTv
A joint venture between Televisa and Univision, TuTv delivers five of the most popular television signals in the Spanish-speaking world to U.S cable and satellite operators. Produced in Mexico by Televisa, the channels are De Película, De Película Clásico, Telehit, Ritmoson Latino and Bandamax and have been distributed for many years in Mexico, Latin America and Europe. Available in the U.S. through TuTv, the channels offer a wide variety of high quality digital programming ranging from contemporary and classic films, to original lifestyle, music, and related programming reflecting the interests and passions of Latino culture. For more information, please visit www.tutv.tv

About HRTV
HRTV (www.hrtv.com) is a 24-hour television network providing up to 15 hours per day of wire-to-wire coverage of live horse racing action from more than 70 thoroughbred, harness and quarter horse racetracks in the United States, Canada and Australia.

About MavTV
MavTV is a new 24-hour television network targeting men ages 18-54. MavTV offers the widest array of content for men: it is a one-stop shop that covers all the hot-button topics that guys care about. MavTV provides men with an exciting blend of sports, movies, comedy, gambling, business news, lifestyle information, gadgets, and, of course, beautiful women!

About The Sportsman Channel:
Launched in 2003, TSC is presently available in over 13.7 million broadcast and cable households on a full and part-time basis and is the only channel that can claim 100 percent hunting and fishing programming. The network has developed blocks of genre-specific shows, like “Friday Night Fish Fry” and “Monday Night Bow and Blackpowder” for the serious sportsman. For a program listing and to subscribe to their free publication, The Sportsman Magazine, visit www.thesportsmanchannel.com. The Sportsman Channel: All Hunting. All Fishing. All The Time.
Contact Information
Auroras Entertainment
Lou Fontana
(406)752-6555
Contact
www.auroras.tv

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