Encinitas Auto Shop Website Wins Top 10 in North America

Encinitas Foreign & Domestic Auto Repair website named Top 10 by Auto Inc magazine.

San Diego, CA, January 15, 2010 --(PR.com)-- Durrani Design is proud to announce that one of their website designs, www.runcarrun.com, has just been named one of the Top 10 Automotive Repair Web Sites by industry leading magazine Auto Inc. The website is the online home of Encinitas Foreign & Domestic Auto Repair.

The Auto Inc. “Top 10” contest includes submissions from companies all over North America, and the results were just published in the January edition of the magazine in an article called “Cream of the Crop.” The start of the article reads, “As usual, we were overwhelmed by the number of entries we received this year for Auto Inc.’s 12th annual Top 10 Automotive Repair Web Sites awards,” and goes on to say that the sites were evaluated using the following criteria: First impression, visual design, appearance, navigation, consumer friendliness, technical, objective/ purpose, innovation, credibility, interactivity, and encouraging action.

The EFADAR site was designed with user-ease and interactivity as a top priority. Aesthetically, Durrani created the graphics with EFADAR’s neighborhood, the southern-California beach town of Encinitas, in mind. “Very unique-looking site,” said one of the contest’s judges. “Nice use of color and design to reflect the surrounding community.”

EFADAR co-owner Julie Macaluso said, “Our Web site combines innovative design with user ease, large iconic buttons, easy-to-understand graphics and all vital information at the customer’s fingertips. We had a lot of fun with the redesign and are extremely happy with the results.”

The team at Durrani agrees that this redesign was a particularly fun and rewarding one. The Macalusos found Durrani through the Encinitas Chamber of Commerce when they were looking for an agency to handle a complete overhaul of their online presence. “The thing that made their project so fun was that, after discussing their goals and branding, they stepped aside and let us go to work. They hired us for our expertise, and they took full advantage of it,” said Durrani’s Managing Partner Matt Harding, “The EFADAR website is a perfect case study of what can happen when a client trusts their creative agency.”

In this case, a successful client-agency partnership resulted in award-winning work. Check out the full article online at: www.asashop.org/autoinc/jan2010/topten.htm

About Encinitas Foreign & Domestic Auto Repair: EFADAR is a full-service auto shop serving the communities of North County San Diego. They have been in operation since 1988, and they pride themselves on offering the highest quality of service and commitment to the community. In 2009, EFADAR became one of the first certified "Green Stations" in the State of California, proving their commitment to their mission to better their community and their planet. EFADAR can be found online at www.runcarrun.com.

About Durrani Design: Durrani Design is a full-service boutique creative design agency. They provide solutions for businesses who aim at making a strong presence both online and offline in today’s marketplace. They provide services to clients in the entire San Diego area and nationwide. Durrani Design can be found online at www.durranidesign.com.

Durrani Design
Carrie Sinclair