at the Helm of Marketing Efforts for Cooler Invention

Miami, FL, January 16, 2010 --( Johnny C., California resident and inventor, has contracted Miami, Florida-based to represent his Cooler invention to industry over the next 2 years. A simple yet effective new product sure to appeal to anyone who has ever wanted optimal cooling conditions in a hot environment, the Cooler boasts a unique design that greatly enhances the cooling power of a standard portable fan.

The Cooler will be cost-effective and very easy to implement and put to use. It will enhance the comfort of its users in exceedingly warm rooms and living spaces. With its wide array of redeeming features, the Cooler should have no trouble finding success through outlets and catalogs selling fan accessories.

This original idea is now being made available for licensing to manufacturers interested in new product development, especially in the fan accessories industry. Johnny C. is hoping to have the Cooler in full production and available to the public within the very near future.

Johnny C.'s journey towards the attempted commercialization of his invention began when he opted to contact Miami, Florida-based recently to explore the possibility of having the invention assistance company further research and document his concept, as well as facilitate the presentation of information and materials about it to potentially relevant manufacturers in industry, with the ultimate goal being to secure a licensing agreement. assists inventors who are seeking to bring their inventions to the consumer market via established third party manufacturers and marketers by providing them expertise designed to guide them from the earliest stages of invention development to the point where there are professionally produced promotional materials regarding the concept. New Product's New Product Publicity and Marketing Program is designed and targeted to provide maximum exposure through promotional materials such as press releases, product brochures, digital renditions, a password-protected website, and other visual mediums such as a New Product DVD and potentially, an interactive virtual reality presentation. will represent the Cooler invention for 2 years utilizing the aforementioned vehicles of exposure, as well as garnering additional leads for the concept through the participation of their industry partner Licensing Direct™ in industry-leading trade shows. Licensing Direct™, which serves as the exclusive licensing agent for inventor clients, will follow up with any leads stemming from these trade show events and will also manage any advanced levels of interest displayed by manufacturers, marketers or distributors in the Cooler.

For more information on how you can get your idea to, visit:

Contact: 1-877-445-0494

About is a Miami, Florida-based invention assistance firm that represents independent inventors who typically lack the resources and experience to pursue the commercialization of their product concepts on their own. utilizes dynamic promotional materials such as digital renditions, press releases, invention websites, and interactive virtual reality presentations, as well as representation at industry-leading trade shows, to achieve valuable exposure for the inventions it represents.

New Product Help, Inc.
Mario Perez