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CANIDAE Natural Pet Food Company

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CANIDAE Pet Foods Trophy Truck Unveiled, Debuts This Weekend at SCORE Laughlin Desert Challenge


The CANIDAE Trophy Truck team will be working all season to support independent pet food retailers, and to share the message of promoting "Responsible Pet Ownership" through proper care and nutrition to race fans and pet lovers everywhere.

San Luis Obispo, CA, January 16, 2010 --(PR.com)-- CANIDAE Pet Foods, Inc. (www.canidae.com) (www.canidaeracing.com), a manufacturer of all natural holistic pet foods made in the USA, has completed its first sponsored Trophy Truck in time for the SCORE Laughlin Desert Challenge.

"SCORE Trophy Trucks are designed to race across rugged terrain at speeds of over 100MPH so they have to be tough. They are also some of the most technologically advanced race vehicles on the planet. The brand new CANIDAE Geiser Bros. Trophy Truck is custom built from the ground up with exotic metals, composites and electronics to form a piece of art," said Jason Cobb, member of the Team CANIDAE Off Road crew.

The Laughlin Desert Challenge in Nevada begins Friday, January 15th and is the opening race of the SCORE Desert Series. Co-drivers Scott Whipple and Scott Gailey will pilot the #95 CANIDAE Trophy Truck for the 6 mile loop race course including the famous Laughlin Leap which is a large jump set up in the middle of the course that sends trucks and cars flying over a hundred feet in the air, lap after lap.

Live updates of the event and Team CANIDAE's progress will be available at the CANIDAE Racing website (www.canidaeracing.com). Race fans will see videos, photos and blog reports sent in from the CANIDAE crew directly from the race. Live video streaming will be available at Tracking International, the exclusive provider of live media coverage for SCORE International and the SCORE Desert Series.

The CANIDAE Trophy Truck team will be working all season to support independent pet food retailers, and to share the message of promoting "Responsible Pet Ownership" through proper care and nutrition to race fans and pet lovers everywhere. To celebrate the debut of the new Trophy Truck, CANIDAE Pets has announced that any race fan who subscribes to the CANIDAE Responsible Pet Ownership blog will automatically be entered to win a free 6 month supply of the CANIDAE dog food or FELIDAE cat food of their choice. Conditions apply. The CANIDAE Responsible Pet Ownership blog offers free daily helpful tips and advice for caring pet owners. Race fans can subscribe and enter at www.canidaeracing.com.

Gailey and Whipple will drive the CANIDAE Pet Foods Geiser Bros Trophy Truck for the 2010 SCORE Desert Series with support from the seasoned CANIDAE Off Road Crew including many of the talented men who helped make the Class 10 races in 2009 such a success, and who turned in a great performance in the Class 10 category at last year's Baja 1000. Team CANIDAE Off Road was one of only a handful of teams to earn the prestigious Toyota Milestone Award last year.

The CANIDAE Geiser Bros Trophy Truck is sponsored by CANIDAE Pet Foods, Lucas Oil, KC HiLiTES, Fox Racing Shox, K&N Filters, McKenzie's Performance Products, Racepak Data Systems, CALTEX Freight Brokerage, Torco Racing Fuels, Matco Tools, Redline Performance, and Get Performance’s Gene Towler.

After Laughlin, the SCORE Desert Series heads to Mexico for the 24rd Annual Tecate SCORE San Felipe 250.

About CANIDAE All Natural Pet Foods

Founded out of love for pets and animals, CANIDAE Pet Food, Inc. manufactures and distributes a complete line of healthy meat-based, holistic, all natural dog food, cat food, and gourmet pet treats sold worldwide through independent pet food retailers including over 7,000 locations throughout the United States and Canada. For the most recent information about CANIDAE and its line of healthy pet products, visit http://www.canidae.com/canidae-news-updates.html.

About Responsible Pet Ownership

In accordance with its philosophy of promoting Responsible Pet Ownership through proper nutrition and care, CANIDAE All Natural Pet Foods is the title sponsor of the Responsible Pet Ownership blog which provides helpful tips and advice for caring pet owners. This daily RPO blog exists as a free service to all pet owners, offering articles from a range of professional pet authors on topics such as natural nutrition, training and exercise, veterinarian care, planned breeding, spaying and neutering, and supporting reputable breeders and rescue groups. Pet owners can subscribe to these informative daily articles at http://canidaepetfood.blogspot.com/.

About Tracking International

Tracking International (TI) in conjunction with International Racing Consultants (IRC) has just completed an agreement with SCORE International to be its "Exclusive" LIVE MEDIA portal for 2010 bringing all the action to Off Road Racing fans world wide. TI has partnered with BFGoodrich Tires ,the Nation of GO and SCORE International to bring "Live" racing action to the Internet like never before.

About the Win a Free 6 Month Supply of Pet Food Giveaway

Winners must be at least 18 years old and reside in the United States or Canada and must subscribe to the Responsible Pet Ownership blog via email before before January 23, 2010. A 6 month supply of pet food is defined as the nutritional requirement for one medium size dog or one domestic cat. Winners will be contacted via email and must respond within 48 hours to redeem prize.

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Contact Information
CANIDAE All Natural Pet Foods
Jim Mantych
800-398-1600
Contact
www.canidaeracing.com

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