Alpine Elements Appoints Oxford PR Agency Bottle PR to Increase Profile in Social Media

Oxfordshire PR agency, BOTTLE PR, is appointed by independent winter snow and summer activity tour operator to develop both online and offline PR for their new sub-brand.

Oxford, United Kingdom, January 20, 2010 --( BOTTLE PR has announced their recent appointment by Alpine Elements. BOTTLE PR will be promoting Alpine Elements’ selection of premium ski and active summer holiday packages to the French Alps, and will also be launching a new sub-brand that offers packages unique to the ski market. Further details about the sub-brand will be announced when it is ready to launch later in 2010.

The winter sports and summer activity holiday group selected BOTTLE PR because they were able to offer Alpine Elements a comprehensive campaign combining both online and offline elements. The PR consultants at BOTTLE PR have extensive experience representing ski destinations and are able to draw upon their contacts and knowledge base to secure top-level coverage and support that will translate into measureable ROI.

Alpine Elements hope that the relationship with BOTTLE PR will result in an increased profile in the social media sphere and heightened support amongst the editorial teams of offline media targets.

PR Consultant, Ryan Levitt, who is leading the account for BOTTLE PR, commented, "BOTTLE PR is thrilled and excited to be working with Alpine Elements. They are the first travel-specific client in what we hope will be a growing division of our PR consultancy."


BOTTLE PR is an award-winning, medium-sized, straight-talking PR agency with a deliberately diverse client base spanning consumer, business-to-business and technology.

Listed as one of PR Week’s top 150 UK PR agencies and as one of the top 50 UK PR agencies outside London, BOTTLE PR, based near Oxford, offers its clients bespoke and tailored PR campaigns.

BOTTLE PR prides itself on its strong team ethos, its non-egotistical culture and the credibility and trust it has gained from media and clients alike. It offers a hands-on, results-focused and intelligent approach, and its business model means that clients’ accounts are actively worked on by consultants with years of relevant PR experience.

Tracey Warmington
+44 (0) 1865 882988