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Jordin Sparks Designs Pennyroyal Silver Pendant to Benefit Haiti Relief


Sparks’ pendant will be available for one week only.

Los Angeles, CA, January 21, 2010 --(PR.com)-- Singer and American Idol alum Jordin Sparks’ original sketch will be featured on a limited edition Pennyroyal Signature Collection pendant that will help fund mobile medical clinics in Haiti through Sparks Charities, an organization that aims to encourage young people to make a positive impact in their families, communities and world through volunteerism and service.

“I feel very lucky and humbled to be able to take something as simple as a sketch, a piece of silver and the power of music and make a positive impact on people's lives,” Pennyroyal’s owner and designer, Tim Foster said. “It is a pleasure to work with an artist like Jordin who is so committed to making a difference."

The hand crafted sterling silver pendant was created from Sparks’ exact sketch with the words “Suki Desu,” which means “I like,” or more casually, “I love,” in Japanese. Sparks’ signature is on the back along with the phrase, “I’m M.A.D. Are You?”

This limited edition piece will be released for one week only beginning on Feb. 3, in conjunction with the Sparks Superbowl experience, and ending on Feb. 10, after which the pendant will be officially retired and never sold again. The pendant can be purchased for $125 at www.pennyroyalsilver.com and will come with a guitar pick, collector’s card featuring the original sketch design, and Sparks’ signature.

"I'm so excited to be working with Pennyroyal Silver on this project!” says Sparks. “I am trying to teach myself Japanese and love the language. I really like this phrase [Suki Desu] and it inspired the drawing. On the back it says "I'm M.A.D., Are You? It’s just my way of encouraging you to do something positive to help someone else.”

Right now, Sparks is M.A.D. about the destruction caused by the massive earthquake that devastated Haiti, one of the poorest and least developed countries in the world, so thirty percent of the proceeds will go to Sparks Charities to fund mobile medical clinics in Haiti.

Sparks said, “So technically, by purchasing this pendant you are "M.A.D.!”

About M.A.D.: Jordin and her brother P.J.’s “I’m M.A.D., Are You?” Campaign. M.A.D. stands for “Making A Difference.” The campaign hopes to motivate others to find something they’re passionate about, maybe get a little “mad” about it, and funnel that energy into doing something to help another. Get M.A.D. about litter on the side of the road and donate time to a clean-up program or get M.A.D. about sick children in hospitals and take time to visit the Children’s Center at a nearby hospital. However big or small, we want you to get M.A.D. and make a difference in your community. It’s amazing how wonderful it feels when you know you’ve made a difference in someone’s life. You can become a fan and share your M.A.D. experience on Facebook: http://www.immadareyou.com/

About Pennyroyal the Signature Collection: Pennyroyal’s owner and designer, Tim Foster, a music industry veteran-turned jewelry designer, created the Pennyroyal Signature Collection in order to combine his past experience in the music business with his current jewelry design company to raise money for worthy causes and to help people. In addition to the Signature Collection, Pennyroyal has a full line of limited edition designs and can create custom designs specific to any customer request. Other artists who have contributed sketch designs to the Pennyroyal Signature Collection include actor/musician Jack Black, Adam Lambert, and Cobra Starship. The project raised over $33,000 for MusiCares® in 2009 and Pennyroyal is currently filling the 2010 calendar with sketch designs by a wide range of artists including Jewel, Switchfoot, Owl City and many more. For more information visit www.pennyroyalsilver.com.

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Contact Information
Pennyroyal Silver
Sarah Pollack
323-781-2276
Contact
www.pennyroyalsilver.com

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