Discount Watch Announces Website Redesign

Milford, CT, January 21, 2010 --(, the leading online provider of discount quality watches, announces the launch of a new and much anticipated website redesign at The new site design is a part of the company’s mission to continuously meet the needs of customers by providing an easy, efficient and enjoyable shopping experience through interactive communication functionalities and current website technology.

"The launch of the new Website came at the height of our holiday shopping season. There was a little nervousness when we first ramped up the new site, as we wouldn't want our changes to negatively impact our customers. The redesign was a great decision; it added so many helpful features and shopcart functionality that I'm certain it improved Christmas sales." said Zai Zhu, president and founder of "We are very pleased with the new site. It's not only aesthetically pleasing, but it also takes advantage of technology which significantly enhances loading speeds."

The improved website contains the following new features:

A member account which provides the ability to review purchase history, create a wishlist, a gift registry and an address book.

A product review function to read the reviews of others and add your own assessments for every watch.

The new Google checkout, adding the ability to shop across the web and track all your orders and shipping in one place and gain additional fraud protection.

A newsletter sign up for product updates and special private sales, along with an instant $5off coupon.

A more robust search engine that even takes into account misspellings, quickly returning the best results match possible.

The website redesign is the first of other upcoming procedures that has incorporated into their integrated marketing communications campaign. “We are delighted to unveil our new website redesign." says Zai. "Staying current on technology changes is a priority for us and we realize every point of contact with our customers must give them a positive user experience. We hope the new website re-design will achieve this objective." is an authorized watch dealer for all popular brands, offering thousands of the best men’s and ladies watches in fashion today. Every watch from comes in original manufacturer’s packaging with manual and warranty paper along with free shipping within the continental United States on orders over $130.

About was founded in 2002 with a goal to combine the finest quality time pieces and premier customer service within the online marketplace. Beginning first with Invicta watches, has expanded its line and now carries Oniss watches, D&G Dolce & Gabbana watches, Swiss Legend Watches, Citizen, Seiko watches, Luminox, Accutron, Bulova watches, Wittnauer, Croton, Festina, Orient, Perigaum, Jacques Lemans Watches and more. Now the store has become one of the largest online watch stores with more than 3500 different styles of watches and watch accessories from over 65 brands and has established award winning customer service.

Discount Watch Store
Zai Zhu