Duca Del Frassino from Cantina di Soave: Italy's Fun, Fresh, First-Ever Box Wine
Premium, Great Value, Indigenous Varietals of Italy in Contemporary, Eco-Friendly Packaging Arrive in US Market
Brooklyn, NY, January 22, 2010 --(PR.com)-- Duca del Frassino, the first-ever box wine from Italy, launches in the U.S. today. Produced by Cantina di Soave (cantinasoaveusa.com), one of the most prestigious wineries in the Veneto region, Duca del Frassino is the first of its kind to emerge from one of the most important wine producing regions in the world. Two premium wines—Garganega/Pinot Grigio and Cabernet Sauvignon/Corvina—offer high quality, fresh and easy-to-drink blends of noble indigenous varietals. The stylish 3-liter packaging in vibrant green and red respectively is contemporary, eco-friendly and convenient. The built-in spout and handle allows for easy pouring and carrying. Consumers will embrace Duca del Frassino with each box containing approximately 20 glasses of delicious Italian wine, lasting up to five weeks upon opening, and priced attractively at $19.99 –an unbeatable value.
Cantina di Soave, which has been producing premium wines since 1898, incorporates 110 years of winemaking experience with cutting-edge viticultural techniques. "As the wine market continues to evolve, we recognized that the fastest growing category was missing its crown jewel—the world’s first Italian box wine,” said Enore Ceola, Managing Director of MW Imports, importer of Duca del Frassino (a Division of Mionetto USA, Inc.). “These wines represent our mission— to showcase premium Italian wine from the Venezie that over-delivers on quality, taste and appeals to today’s discerning wine consumer." Duca del Frassino is poised to become the leader in the box wine category with the support of distributors, aggressive PR and Marketing in the U.S. to garner trade and consumer attention.
Duca del Frassino Garganega/Pinot Grigio, light straw in color, offers hints of white flowers on the nose followed by crisp, well-balanced flavors of stone fruits. This luscious, fruit-forward wine is a perfect aperitif, but also pairs well with seafood and light pastas. The Corvina grape—the principal grape of the renowned Amarone—is highly prized for its unique notes of almond and cherry. Duca del Frassino Cabernet Sauvignon/Corvina is deep purple in color and opens with aromatic red cherry aromas and lush dark fruit on the palate, pairing best with red meat and deep, flavorful tomato based sauces.
Duca del Frassino has been introduced at a economic time when consumers are increasingly entertaining and dining at home. “We were very enthusiastic to hear about the DUCA boxes," said James Allen, Executive VP, Managing Director Fine-Wine, Odom - Southern Wine & Spirits. "We feel that the timing is perfect for premium Italian 3-liter boxed wines. The wine blends: Garganega/Pinot Grigio and Cabernet/Corvina have the right taste profile for American wine consumers—full of flavor and really friendly. The packaging is 'Italian-chic' and eco-friendly. We feel that all of the elements are in place to make DUCA a winner."
Within the 3-liter category, products priced above $16 have seen more growth than those priced at or below $12. Sales value of 3-liter premium boxed wine has increased by 46% and sales volume has increased by 27% since 2006. Statistics indicate that consumers are progressively more aware of the availability of high quality wine in the emerging wine-in-box category*. Duca del Frassino will easily become a favorite of wine drinkers seeking first-class Italian wine in 100% recyclable box packaging —eliminating the use of corks or glass.
Duca del Frassino is imported by MW Imports and is currently available in Massachusetts through wholesaler, MS Walker. For sales and other inquiries, please contact Elizabeth Kane Tate [ekane@cantinasoaveusa.com] at 917-414-9674.
About Cantina di Soave
Cantina di Soave USA (www.cantinasoaveusa.com), the marketing and importing company for the world-renowned Veneto-based winery, Cantina di Soave, focuses on cultivating and promoting indigenous and historical varietals from the Veneto region. CDS USA has chosen the delicious DUCA del Frassino box wine to make its debut in the US. The CDS US team will continue to select wines from Cantina di Soave that expose the American wine consumers to the rich Veronese wine history.
*Source: Impact Databank, The US Wine Market, 2007 Edition.
###
Cantina di Soave, which has been producing premium wines since 1898, incorporates 110 years of winemaking experience with cutting-edge viticultural techniques. "As the wine market continues to evolve, we recognized that the fastest growing category was missing its crown jewel—the world’s first Italian box wine,” said Enore Ceola, Managing Director of MW Imports, importer of Duca del Frassino (a Division of Mionetto USA, Inc.). “These wines represent our mission— to showcase premium Italian wine from the Venezie that over-delivers on quality, taste and appeals to today’s discerning wine consumer." Duca del Frassino is poised to become the leader in the box wine category with the support of distributors, aggressive PR and Marketing in the U.S. to garner trade and consumer attention.
Duca del Frassino Garganega/Pinot Grigio, light straw in color, offers hints of white flowers on the nose followed by crisp, well-balanced flavors of stone fruits. This luscious, fruit-forward wine is a perfect aperitif, but also pairs well with seafood and light pastas. The Corvina grape—the principal grape of the renowned Amarone—is highly prized for its unique notes of almond and cherry. Duca del Frassino Cabernet Sauvignon/Corvina is deep purple in color and opens with aromatic red cherry aromas and lush dark fruit on the palate, pairing best with red meat and deep, flavorful tomato based sauces.
Duca del Frassino has been introduced at a economic time when consumers are increasingly entertaining and dining at home. “We were very enthusiastic to hear about the DUCA boxes," said James Allen, Executive VP, Managing Director Fine-Wine, Odom - Southern Wine & Spirits. "We feel that the timing is perfect for premium Italian 3-liter boxed wines. The wine blends: Garganega/Pinot Grigio and Cabernet/Corvina have the right taste profile for American wine consumers—full of flavor and really friendly. The packaging is 'Italian-chic' and eco-friendly. We feel that all of the elements are in place to make DUCA a winner."
Within the 3-liter category, products priced above $16 have seen more growth than those priced at or below $12. Sales value of 3-liter premium boxed wine has increased by 46% and sales volume has increased by 27% since 2006. Statistics indicate that consumers are progressively more aware of the availability of high quality wine in the emerging wine-in-box category*. Duca del Frassino will easily become a favorite of wine drinkers seeking first-class Italian wine in 100% recyclable box packaging —eliminating the use of corks or glass.
Duca del Frassino is imported by MW Imports and is currently available in Massachusetts through wholesaler, MS Walker. For sales and other inquiries, please contact Elizabeth Kane Tate [ekane@cantinasoaveusa.com] at 917-414-9674.
About Cantina di Soave
Cantina di Soave USA (www.cantinasoaveusa.com), the marketing and importing company for the world-renowned Veneto-based winery, Cantina di Soave, focuses on cultivating and promoting indigenous and historical varietals from the Veneto region. CDS USA has chosen the delicious DUCA del Frassino box wine to make its debut in the US. The CDS US team will continue to select wines from Cantina di Soave that expose the American wine consumers to the rich Veronese wine history.
*Source: Impact Databank, The US Wine Market, 2007 Edition.
###
Contact
Colangelo & Partners Public Relations
Robecca Smith
646-624-2885
colangelopr.com
Robecca Smith
646-624-2885
colangelopr.com
Contact
Categories